As each year passes, the task of marketing your business becomes more difficult. Yes, the technology that enables marketing is evolving to make marketing easier, but it's easier for everyone. Naturally, what makes marketing more difficult each year is the increasing competition for consumer attention. The methods described below have proven effective this year, and when combined with online and print advertising, businesses can gain the edge they need to make his 2024 a profitable year. Masu.
Invest in high-quality photography and videography
In 2024, businesses that invest in capturing the value they offer to their customers through professional photography and videography will have an easier time closing sales and justifying their prices.
Consumer preference for visual content such as photos and videos has never been greater and shows no signs of slowing down.
Advances in social media are a great example of how this trend is manifesting itself. Facebook, LinkedIn, TikTok, and Instagram have prioritized and even preferred visual content. Some social media platforms like TikTok don't even allow text-only posts, and those that prioritize text-only content (like X and Threads) struggle to retain users.
While social media provides the easiest lens through which to assess this phenomenon, it is not the only venue where consumer demand for visual content exists.
People expect visual content in almost everything they do, and more importantly, whether it's ordering fast food based on a photo on a menu or changing their lifestyle based on what an influencer does. Allowing visual content to influence decision-making. This is because visual content helps build trust and increase credibility.
The same goes for construction industry customers.
When a potential customer is looking for a construction company, they will evaluate the company based on Google Business Profile, website, photo gallery, customer reviews, yard signs, trucks, and paid advertising (online, TV). Become. , print, etc.) and its social media.
Businesses that can incorporate high-quality photos and videos into each of these channels to “show” rather than “tell” customers what they can do will be in a better position to acquire that customer. can stand.
This is not a new concept, but it is becoming increasingly important, especially as younger generations (those who grew up with websites, social media, and television) are becoming decision-makers in purchasing construction services. Although it doesn't have to be done often, investing in a few professional photo and video shoots every quarter can go a long way for businesses in this industry.
Prioritize speed and convenience
Businesses that can move at a pace that meets their customers' needs while making it easier for them to do business with them will be successful. Consumers expected fast service by 2024 and are now demanding it.
Unfortunately, with the looming threat of bad reviews and losing potential customers to competitors, companies must meet this expectation if they want to succeed. The need for fast and convenient service is especially important in service-based businesses such as the construction industry. For example, in the construction industry, the ability to provide an on-the-spot quote can be the difference between winning and losing a potential customer.
When you think of speed and convenience, you may think of services and operations, but this principle can also be applied to marketing. Here are some ways businesses can prioritize speed and convenience in their marketing.
Website
Business websites need to load quickly so users can easily click from page to page without waiting.
You also need to provide a wealth of information that will be useful to potential and existing customers. This reduces the time it takes for a potential or existing customer to get an answer to their question since they no longer have to contact the company.
automation
There are several opportunities to incorporate automation into a company's marketing efforts, the most common being email messages, text messages, and chat bots.
Automation facilitates rapid communication by eliminating the need to prepare messages for each exchange. Automated messages can be set up to send when a potential or existing customer schedules an appointment, submits a contact form, signs a contract, requests a quote, opens an email, makes a purchase, and more. Masu.
By automating communications and sending the right messages and content at the right time, businesses can create a convenient experience for potential and existing customers.
Work with a knowledgeable SEO team
With the introduction of artificial intelligence, Google The need to invest in a competent and reliable SEO team will be critical for search at the end of 2023.
Search engine optimization (SEO) is the process of getting a company's website or business listing to rank higher in search engine results. Google, Search for search terms or “keywords” related to what your business offers.
SEO, if implemented correctly, can bring huge benefits to your business.Those who were lucky enough to ride the wave to the top 3 rankings Google Proof of business listings in relevant search results. Unlike paid advertising, SEO results are not directly related to cost and can often have a compounding effect. This means that while the cost of SEO remains constant, a company can see its ROI increase over time.
Additionally, consumers who are actively searching for your service are considered warm leads. This means that the companies they come in contact with are more likely to gain business, as they are more likely to purchase than those who are not actively searching for services.
Because the average consumer typically doesn't scroll past the first few search results, businesses that rank in the top three of search results get the majority of clicks and calls from these warm leads. Masu.
Since then Google is incorporating artificial intelligence into its search functionality to improve the user experience, and the simple tactics that have worked in the past may not be as effective for very long, and a new set of SEO techniques may emerge.
That's why we keep our team listening in the field to stay informed about how the latest advancements in search engine technology impact the steps you take to help your business rank higher and improve your bottom line. It's important to invest.
put chips in new basket
None of the above methods are new or state-of-the-art.
Photography and videography, automated messaging, and strong SEO teams have been around for years, but changing consumer preferences and advancements in technology mean that if your company wants to make it big in 2024. , there is a need to start prioritizing these.
