British luxury interiors brand Poodle and Blonde has signed an agreement with Lyle Licensing to move its business into a global licensing program.
Winnie Williams and Kiera Campbell
The licensing program builds on the company's success as a wallpaper and fabric brand that “revives and modernizes prints with stylish, nostalgic, and timeless designs that transform the spaces in which we live, work, and play.” I'll use it as a foundation.
With a licensing program focused on key categories for today's consumers, the team at Lisle Licensing and creative duo Winnie Williams and Kiera Campbell, who founded the business six years ago, are all helping the world grow their records year on year. is familiar with the household goods market. The highest level since the coronavirus pandemic four years ago.
Poodle & Blonde's core category focuses on a collection of high-quality wallpapers and fabrics, with colors and designs that mix and match perfectly, and also includes sustainable options where possible . Over six years we have developed a portfolio of UK and international companies, brands and trade collaborations including Soho House, Velux, Mama Shelter Hotel Group, Gray Goose Vodka, Court Paints, Hayden, The Breakfast Club, Made and more .
Winnie and Kiera commented: “We wanted to create a brand that truly reflected our own sense of style, full of print and color, and full of creativity and cool. We have far exceeded our initial expectations. We believe now is the right time to launch bespoke licensed products that appeal to today's consumers and push the boundaries of traditional home furnishings. We chose the team at Lisle because of the talent they bring to the table, as they push our creativity and boundaries to explore and develop the most sustainable options possible. Because there is. This creates an exciting licensing partnership. ”
Lisle Licensing makes Poodle & Blonde's expansion dreams a reality across housewares and accessories, tableware and kitchenware, luggage and bags, home furnishings, fragrances and textiles.
Becky Sherwood, Commercial and Retail Manager at Lyle Licensing, added: “Poodle & Blonde has an uncanny flair for #stylishnostalgia and #futurevintage, reimagining the stylized home decor of bygone eras and bringing them up to date with today's interior trends. They We are thrilled to have partnered with us and look forward to expanding on our original vision in consumer products.”
