Marketing Tech records record sales at joint venture

Last month, Canada-based retail and technology marketing company VSBLTY Groupe Technologies Corp. (VSBY:CSE; VSBGF:OTC; 5VS:FSE) shared rapid-fire news, including the announcement that its joint venture partnership with Winkel Media completed a record quarter, with programmatic media revenue increasing 85% from October to December 2023.

Winkel Media is an in-store media technology company that is a joint venture between VSBLTY, its Latin American partner Retailigent Media, and Anheuser-Busch InBev. The company has developed Latin America's first retail digital out-of-home (DOOH) network.

“We are very excited to see strong programmatic media sales growth among top-tier consumer brands,” said Diego Sanchez, Winkel's chief revenue officer. Stated. “The majority of the network is concentrated in key markets across Mexico, creating a meaningful level of impression with consumers in-store and encouraging customers to make impulse purchases when they see a video message on their screen at checkout. It motivates me to do it.”

According to VSBLTY, Winkel implemented VSBLTY's advanced facial detection technology and integrated machine learning with in-store cameras and digital displays to anonymously collect customer demographics such as age, gender, and time spent viewing ads.

Technical analyst Clive Mound published an in-depth analysis of VSBLTY titled “This tech company has almost unlimited upside.”

VSBLTY CEO Jay Hutton said, “We are not surprised by the revenue increase as the network has repeatedly proven its ability to reach critical mass and deliver double-digit revenue growth.” “Brands are also recognizing the added value of our computer vision analytics and increasing their investments in in-store media.”

VSBLTY's Proactive Digital Display uses Software-as-a-Service (SaaS)-based audience measurement and security software using artificial intelligence (AI) and machine learning to display in retail and public spaces, as well as Transform your location-based media network. Its technology also integrates with QR codes and mobile apps.

Closing funding and collaborating

The company also reported on January 24 that it had closed the second tranche of its previously announced private placement of its units, issuing 4,464,200 units at a price of 0.13 cents per unit, for a total issue of approximately C$580,346. did. Added to previous funding announced on December 19, 2023, total funding is approximately CAD $1.772 million.

Funds raised from these offerings will be utilized by the company for a variety of operational needs, including covering employee salaries, paying consulting, legal and accounting fees, and managing costs associated with investor relations. Masu.

Accordingly, VSBLTY announced that it has hired Triomphe Holdings Ltd. (Capital Analytica) for investor relations and communications services.

In early January, VSBLTY collaborated with a leading global brewing company to power its cutting-edge object recognition software to authenticate product identification, streamline point-of-sale inventory management, and provide more comprehensive real-time analytics and reported that it facilitated report writing. The first rollout is scheduled to begin in Mexico in January of this year.

“We look forward to receiving data that proves the value of our technology. This project will be funded by a major global brewery, and this investment provided will support VSBLTY’s AI software. “Signs continued confidence in the industry and the future of VSBLTY's store as a medium, which BGC has identified as a US$100 billion addressable market,” the press release states.

already valuable market segment

Using AI to understand the random collection of shoppers visiting a brick-and-mortar retail store on a given day is already a valuable market segment.

According to Insider Intelligence's 2023 H1 Retail Media Ad Spend Forecast, “advertisers are expected to pour more than $45 billion into retail media ad spend in 2023.” It is expected to expand to US$ 1 billion.

VSBLTY's technology enables retailers and brand builders to identify customer habits and even individual customers, enabling end-to-end, customized multimedia experiences along the in-store purchase journey. We can provide it.

By leveraging facial recognition, age, and gender, VSBLTY's proprietary technology effectively powers engagement and measurement for retail brands by displaying customized ads on in-store digital displays in real-time at the time of purchase. He said he could. This technology has been proven to increase sales for brands by more than 25% and provide brands with highly sought-after consumer behavior data collected at the point of sale.

VSBLTY's main products include DataCaptor, VisionCaptor, VSBLTY Vector, and VSBLTY Metrics. DataCaptor leverages camera and sensor technology through AI tools to enable real-time analytics and anonymous audience data. The VisionCaptor Content Management System offers a variety of features for delivering proximity-aware, interactive brand messaging on digital screens.

Deploy these two key technologies together to create a custom branded experience for your users. But few people know about VSBLTY Vector, the company's security-focused software that makes customers' existing video cameras “smarter” with real-time facial recognition and weapon detection.

In July, technical analyst Clive Mound published an in-depth analysis of VSBLTY titled “This tech company has almost unlimited upside potential.''

“Since you have the potential to earn many times your investment, and technical analysis shows that the probability is better than 50/50, it's probably worth the calculated risk,” Mound said. Stated.

In another post in August, Mound said he was a long-term owner of the stock and rated VSBLTY an “even better buy than when I first looked at it.”

Ownership and share structure

According to Reuters, 2.01% of VSBLTY stock is owned by management and insiders. Director Thomas Hayes has 0.76%. Mr. Hutton, co-founder, CEO and president, owns 0.36%. CTO Gary Gibson is at 0.28%.

Strategic investor Actus Interactive Holdings, in which Mr Hutton is a minority shareholder, holds 2.26%, and institutional investor Paros Management holds approximately 0.40%.

The rest is for individual investors.

VSBLTY's market capitalization was CA$5.56 million, with 48.5 million shares outstanding. It trades between CAD 2.10 and CAD 0.075 for a 52-week period.

Important disclosure:

1. VSBLTY Groupe Technologies Corp. has a consulting relationship with an affiliate of Streetwise Reports and pays consulting fees ranging from $8,000 to $20,000 per month.
2. As of the date of this article, officers and/or employees of Streetwise Reports LLC (including their family members) own securities in VSBLTY Groupe Technologies Corp.
3. Steve Sobek This article was written for Streetwise Reports LLC and provides services to Streetwise Reports as an employee.
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