A small, female-owned business in Fort Worth is making a big splash at Super Bowl III in Las Vegas.
Tara Wilson Agency is a specialist experiential marketing agency that connects brands and audiences.
Longtime customer sportswear company Nike and partner retailer Hiibbit hired the team to create three brand activations. This is the first time the station will participate in the Super Bowl.
On Thursday night, Nike x Hibbitt invited its connected members, or those enrolled in its loyalty program, to a unique shop experience.
Tara Wilson Agency recreated a nail salon where four women from sports and entertainment talk about their careers in a session called “Nail the Game.”
Friday night's “Test Your Game” activation lets Connected members test their soccer knowledge to win prizes. College athletes stop by to discuss their careers.
Kids will have a chance to show off their best end zone celebration and broadcasting skills in the end zone on Saturday. Multiple athletes join the kids and teach them the end zone dance.
Agency owner Tara Wilson knows this is her team's chance to shine.
“I told my team, 'There's no bigger stage than the Super Bowl, so let's go. Let's have fun. Let's do what we're known for.' We're known for being picky and doing things right the first time, so it's very rewarding to be here,” Wilson said in a virtual interview.
Wilson arrived in Las Vegas on Monday to prepare for three events, but plans to return to the comfort of his home to watch the Super Bowl.
