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At the age of 16, Abdullah Al Janahi realized that he had an innate passion for cooking and decided to put all his energy into improving his cooking skills, which eventually led to his own This led to the creation of F&B brand Abdul's Barbecue. We serve Texas-style smoked brisket. As for why it's brisket, Al Janahi has a very personal reason. “I don't like meat cooked rare, so I always wanted to make something like a well-cooked, tender brisket,” Al Janahi says. “Kids generally don't like bloody meat or steak.”
In fact, this is where Al Janahi's interest in Texas-style brisket began, as his curiosity about it led him to watch video after video about what he calls an “astounding and beautiful” dish. I started wanting to know more. “Brisket is a dish that takes time to be served at its best, and I've always wanted to try it someday,” Al Janahi says. “But I couldn't find a place that sold brisket that met my expectations, so I decided to try making my own brisket.My first attempt was at home with the simple tools I had at the time. “My family was the first to try my cooking. They were the reason I took the big step of starting my own business. I was hesitant at first, but I'm glad I did. In the end, everyone encouraged me.”
So Al Janahi launched Abdul's Barbecue as a drive-through F&B concept in Dubai's Al Quoz district in December 2022, when he was just 15 years old. Al Janahi, who has done intensive research into the science behind the dish, said she was excited by the cultural implications of her Emirati teenage self trying to master American cooking techniques. . After all, slow-cooking beef brisket is credited with its discovery in Texas, South America, and is a centuries-old cooking method that originated in the early 19th century. “We all know that brisket is a Texas-inspired dish, but imagine a young kid in the United Arab Emirates cooking authentic quality, or even better quality brisket. ” he says. “This is giving a message to our younger generation that if someone else can do it, why not us?” It also shows that it is dynamic and diverse, but in my opinion: Abdul’s BBQ stands out from its competitors in terms of its quality.”
Source: Abdul's Barbecue
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In fact, because of our focus on quality, Abdul's BBQ uses beef with a marbling grade of 7 or higher. For cuts of beef, the more marbling (or visible white streaks of intramuscular fat) the higher the grade. That particular cut of beef will be relatively tender, packed with flavor, and juicy. “The brisket we use is grade 7 marbled Wagyu beef that is smoked at low temperatures,” Al Jahani elaborates. “We are proud to be the first in the industry to offer this product. It takes him 16 hours, sometimes more, to cook one brisket. During the smoking process, I pay close attention to detail. is needed.”
Abdullah Al Janahi, founder of Abdul's BBQ. Source: Abdul's Barbecue
Al Janahi's efforts to perfect the brisket are certainly working so far. The teenager is now hoping to build on his business momentum and also launch a food truck in the near future. “I can now think of myself as being in a place that I can be proud of, and I can also make my family and supporters proud,” says Al Janahi. “I want to run a restaurant that offers products that make people want to wait all week every weekend.”
Eureka!Abdullah Al Janahi on how to turn ideas into great things
Great ideas come from a combination of creativity, existing products, and your own touch. “Ideas come from chasing opportunities that others may not be aware of. Whatever strengths you have, whatever it is, it will stick with the opportunity. Always keep your eyes open. “Because we live in a world full of opportunity, success wins.” “It's a journey of experimentation, trial and error, and exploration, so it won't be easy. There will be sleepless nights.” .This is what happens when you want to keep your customers happy the next day.''Best brisket they've ever had! ”
Get feedback from people you trust “At Abdul's BBQ, the first, second and third brisket exams were always done through family, relatives and close friends. Such close people always want what's best for you and will support you .They'll give you an honest review,'' and they'll be the first to applaud you when you reach your goal. ”
listen to your customers “I had to learn how to respect and implement customer feedback. I once received feedback from one of my frequent customers about something I hadn't noticed. I suggested that I should change the box from a boring brown box to an elegant black box. This really helped to make my product more appealing. As soon as I had a different perspective, I could see the product better. We were able to develop it and make it more appealing.”
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