In this role, Steve Grimes will lead all advertising, promotions, marketing, market intelligence, digital, communications, and social media efforts for the Visit St. Pete/Clearwater organization.
Visit St. Pete/Clearwater President and CEO brian lowerack announced steve grimes has been named the organization's chief marketing officer. Grimes has over 20 years of marketing experience and has driven revenue growth through strategic partnerships, leveraging emerging technologies, and creating award-winning content. Throughout her career, she has developed marketing campaigns that integrate digital and media strategy, content creation, and advertising with a deep understanding of consumer trends and behaviors.
“The CMO is an important role in our organization. What emerged during the interview process was Steve's successful work with internationally renowned brands, his creativity, and his passion for the destination. “His success in building digital media and social media campaigns, along with his leadership skills, have led to increased engagement and revenue, which is exactly what we want to add to the Visit St. Pete/Clearwater team.”
“As a recent mover to the area, I have experienced first-hand all that this county has to offer visitors as it continues to evolve into one of the most desirable destinations worldwide. I am excited to lead the marketing efforts of this award-winning organization and create unique experiences and brand engagement. I will work with the entire Visit St. Petersburg/Clearwater team to create consumer interactions. We look forward to strengthening and developing creative and innovative ways to connect our destinations with visitors and potential visitors.”
Grimes' resume includes a wide range of senior leadership roles, including marketing for globally recognized brands with international presences across sports, entertainment and consumer services, as well as marketing intercontinental programming. Masu. Throughout his career, he has influenced the development of digital and media strategy, content creation, advertising, marketing, sponsorship, data analysis, social media, product development, strategic business planning, and new technology-based product innovations. .
Specializing in digital marketing and digital media, he has developed customized strategies to significantly improve social media following and engagement, as well as email engagement and website engagement metrics. As vice president of interactive for the NBA, Grimes led the transition of all operations for NBA.com, WNBA.com, the 57 team websites, and 10 international websites across the league's platforms. Dramatically increased traffic and engagement.
Recognized as a leader in digital integration and applications, Grimes was named Topps Company's first Chief Digital Officer in 2012, developing a digital strategy that includes new digital products and services, and supporting existing business with digital expansion. Did. During his time at Getty Images, Grimes built a new strategy division that leveraged Getty's images and video to develop ad-supported, consumer-focused news, sports and entertainment channels. Ironman He was promoted to Vice President of Digital Media, Content and Advertising at the Group's Global Headquarters, where he managed multiple agency relationships, paid media, email marketing and content creation across North America, Europe and Australia. supervised.
Grimes won two Emmy Awards during his time at Comedy Central, including Best Special Program for “The Daily Show” and Best Interactive Event for “Night of Two Many Stars.” Award-winning. He holds a BA in Advertising from Plymouth College of Art, Plymouth, UK.
Vicky is the co-founder of the TravelDailyNews Media Network. Editor-in-chief. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor's degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
