To print this article, simply register or log in to Mondaq.com.
The International Chamber of Commerce recently launched an environmental marketing certification program based on the principles of the ICC Framework for Responsible Environmental Marketing Communications.
The program is a three-hour online course that teaches participants how to effectively qualify and substantiate green marketing claims using global principles. Participants who complete the course and pass the online exam will receive a “Certificate in Responsible Green Marketing Communication” from the ICC. Click here for course details.
This course was created by Oliver Gray, who currently co-chairs the ICC's Advertising and Marketing Code Revision Task Force. Previously, he was Secretary General of the European Advertising Standards Alliance and the European Digital Interactive Advertising Alliance. I was also very happy to be invited to contribute material to this course.
The content of this article is intended to provide a general guide on the subject. You should seek professional advice regarding your particular situation.
Popular articles: US media, communications, IT and entertainment
