Claire's The evolution from retailer to lifestyle brand continues with the appointment of IMG as global licensing partner to create a range of Claire's branded products.
Under the multi-year agreement, IMG will bring to market complementary products in the following categories that support Claire's brand purpose of inspiring self-expression and individuality: clothes, fashion accessories and room decoration similarly Lifestyle and special occasions product.
Since the brand emerged from bankruptcy in 2018, Claire's has undertaken an aggressive turnaround mission that includes: Improved loyalty program. New executive team. And it's topped off by a bold marketing strategy that brings the brand into the metaverse, with TV and podcasts centered around the original IP ShimmerVille coming soon.
“At Claire's, we're reimagining how we reach and engage with consumers by bringing the interests and passions of Generation Zalpha into our brand,” said Christine, vice president and chief marketing officer at Claire's. Patrick said in a statement. “In our conversations, consumers have told us that they want more from us. This partnership with IMG allows us to expand Clare's brand proposition while maintaining its creative integrity.” , aesthetics and values to an even wider canvas of consumer-relevant products and shopping destinations.'' That's what makes our brand so beloved and distinctive. is. ”
