This aesthetic is centered around the “crypto mob” concept and was developed in conjunction with 9dcc's creative director. He wishes to remain anonymous, but has worked for brands such as Calvin Klein, Oscar de la Renta and Prabal Gurung, in addition to music artist Janet. Jackson and Steve his Aoki, and his Web3 focused label. Gmoney, who worked in traditional finance (and for a long time hid his identity behind cryptopunk PFP), says he grew up watching movies like: godfather, goodfellas and boyz in the hood, glorifying organized crime. He is quick to argue that while the crypto scene does not glorify rule-breaking, it has become known for rethinking norms around banking, data sharing, and transparency. “When I think of cryptocurrencies, I think of people who think outside the box, play on the edge, and take risks. is.”
He said the community, once admired and chased by luxury goods for its high purchasing power and cultural phenomenon, is now combining blockchain-based technology with the dark web to engage in tax evasion and other criminal means. He added that he is struggling to get over the noise from skeptics. . The code and its evangelists remain largely misunderstood, he says. The arrest and conviction of FTX founder Sam Bankman Freed (currently in prison on seven counts of fraud and conspiracy) didn't help. The value of ETH did not collapse either. For those new to the field and vulnerable to dramatic fluctuations, cryptocurrencies may have seemed like the new tulip fad. Gmoney points out that there is still money in cryptocurrencies. “Both Bitcoin and ETH just hit 52-week highs. Their purchasing power is about to expand significantly.”
The complete 9dcc collection will be unveiled during the 3rd NFT Paris Conference in Paris later this week. As attendees enter the Grand His Palais, they are greeted by his 9dcc pop-up space where he will display his work. Pricing has not yet been announced, but Gmoney said the team has temporarily lowered the price, adding that he hopes people will be happy with the revised price. (His first T-shirts were worth about $500 at the time of sale.) In a change to his original business structure, only the 800 or so people who owned one of his Admit One NFTs were major You can buy 9dcc pieces on the market (or more than one, depending on your wallet) – the new collection is available to everyone through e-commerce and a pop-up in Paris.
Evolution of business model
9dcc launched in August 2022 with a black T-shirt available to collectors through an elaborate drop system. Gmoney just made headlines by partnering with Adidas on its first NFT drop, and in preparation for the 9dcc, they handed out 1,000 Admit One NFTs, which are considered entry passes to purchase the product. At the time, cryptocurrency collectors were still riding on ETH's record valuation, and some people made five-figure profits flipping Admit One NFTs. In February, the lowest price (lowest price for an NFT within a given collection) was approximately $2,000.
