VOK DAMS, an international event and live marketing agency, is offering businesses around the world the opportunity to assess their current digital maturity in event marketing for free through the agency's proprietary Digitalization Index.
The index uses defined factors to determine how far a company has progressed in digitizing its event marketing. Companies can obtain an objective overview of their current situation and the potential for personal development. Colja Dams, CEO of VOK DAMS Events & Live Marketing said: “Therefore, it was important to create a model that provides a comprehensive view of the development area.”
Digi-Index identifies eight dimensions of skills that play a key role in digitalisation. The focus is not only on digital tools and processes, but also on aspects such as culture and skills, creation and content, and agile event management. Assignment to a maturity level depends on a company's performance in each dimension.
When assigning maturity levels, the range ranges from Digital Explorers, who are taking their first steps in digital event marketing, to Digital Masters, who are already providing their target group with a holistic experience throughout their customer journey. It has spread to
“For digital masters, ‘connected experiences’ are as natural as continuously collecting and evaluating data on target groups. They respond to the individual needs of their target audience by delivering personalized content, ”he explains Stefanie Günter, consultant at VOK DAMS.
Colja Dams added: “So far, we have not come across any company that has reached the level of digital master maturity in all aspects. However, we are confident that development will move in this direction and quickly. For this reason, It was important to provide companies with a tool that provides effective support. With the Digitization Index, companies can decide how to make their events and live marketing even more attractive and memorable in the future. You can determine exactly if you need to adjust your measures.”
VOK DAMS Dig-Index claims to be able to determine digital status in just 30 minutes. Her Katja Reinhardt, the company's relationship manager, is offering to give her free Digi-Index to anyone who contacts [email protected].
For more information about VOK DAMS, please visit the distributor's website here.
VOK DAMS is headquartered in Wuppertal, Germany, and has customers around the world including BMW, Bayer, Grohe, Lamborghini, and Porsche, with SAP offices in Beijing, Shanghai, Hong Kong, Bordeaux, London, Madrid, Tallinn, Vienna, Prague, and New York. We have an international office. , Philadelphia, São Paulo, and Dubai.
