- Just as AI apps have made production more accessible, AI imagery tools are becoming pervasive across marketing campaigns.
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For this year's 25th anniversary, MUTEK uses generative AI to create special visuals motion: 25 images representing changes over 25 years. The Montreal Festival, which has never incorporated AI into its marketing, is also considering technology for sponsored advertising on social media. Sonar did something similar 30th birthday Last year, we used AI to process 30 years of visual identity. Unlike traditional AI, which makes decisions and predictions based on input (think computer chess), generative AI creates new material from the data it receives. Its role in music production is Discussed And now it's becoming pervasive throughout music marketing, including album artwork, event flyers, and merchandise and release development.Röyksops deep mystery The album series had AI-powered cover art. Yacht used AI to create the music, lyrics, cover art, press photos, typography, and music videos for the Grammy-nominated album. chain trip. AI tools are also often used to create Spotify's Canvas feature, a looped visual that plays over tracks. Examples are endless.Just like boomy, soundful, etc. AI app Music production has become more accessible, and image generators like Stable Diffusion and Midjourney (which generate photorealistic visuals from text and image prompts) are turning bedroom designers into amateur art directors. This excites technologists who like the expansion of options available to creators, but worries others (let's call them romantics) who fear a decline in individual creativity. Jean-Sebastien Baillat, creative director of the MUTEK 25th Anniversary Project, said the decision to introduce AI had to match the theme of the campaign. Resident advisor. He said AI was a perfect fit for MUTEK because it brings a “sense of discovery during the creative stage” and aligns with the festival's ethos. AI aesthetics are usually very glossy, kaleidoscopic, and sophisticated enough to emphasize their lack of humanity. As the technology becomes more clear, consumers can learn about it. And they don't necessarily like it.Beth Gibbons' latest AI features Music video It sparked some negative reviews online. The instant recognition of AI products can be especially jarring in today's recessionary climate. “Concept artists, illustrators, graphic designers, and stock artists are being downsized and laid off by companies that insist on moving to AI,” said visual artist Kelly McKernan. Said time Last year, he called it an “existential crisis.” Proponents of AI acknowledge these concerns, but point out that human work will always be needed. They say that AI relies on input, so the better the input, the better the artwork. The latest entrant to this market is Adobe. new An AI-powered application that generates music based on text prompts like “sad jazz” or “happy dance.” Shallow descriptions like TikTok searches do a huge disservice to the complexity of music. Perhaps to remedy this, writers are finding second careers writing prompts for AI. LinkedIn has a lot of these types of jobs. Copyright rules are also a challenge. If you enter the name of a famous artist as a prompt, an imitation of that style will be generated, and many users will modify it and claim it as the original. The same problem exists with music and writing. (new york times is currently suing ChatGPT maker OpenAI over claims that its chatbot copied newspaper articles. ) ethical AI is currently a key buzzword in the industry, and the following efforts are being made: holly herndon Spawn is rapidly gaining momentum. Spawn allows artists to choose whether or not to incorporate their work into her AI training model, and it seems to be working well so far. The latest model of the industry leading stability AI, Be respected Registry opt-out of Spawning. But with so many creators divided on this issue, it remains to be seen how many artists will be willing to let AI incorporate their work.
Perspective from the field
Sergio Caballero, film director and co-founder of the music and technology festival sonarbelieves the human element is essential to creating impactful AI. “What I think of it as a technology is that if I teach people how to make mine, that's a help, not a way to equalize my results,” he said. . Resident advisor. “When new programs come out, we have to think more about technology that learns from what we show them, rather than just using presets.” I predict that it will fundamentally change the labor market in the same way. As a metaphor, he pointed out that the introduction of digital cameras allowed amateur photographers to offer their services at a lower price than professionals. “This situation lasted several years until the market understood the importance of working with experts, especially with artistic direction and experience,” he said. Ultimately, he concluded, “we're going to have to find our place in this new era.”London based artist pattern2023 album Mirage FM Reflecting this idea, “'' was created using only an AI sound source that converts text to audio. The multidisciplinary artist, who is currently researching AI imaging as part of his PhD at the Royal College of Art, likens generative AI programs to synthesizers. “They just do what you ask them to do,” he said. R.A.. “The end result is limited only by what the creator can imagine, so whether the work resonates with people and speaks to them on a personal level depends more on the individual creator than the tool itself.AI Support artwork doesn't have to look or feel a certain way; the possibilities are endless, so it's important that the person using it makes artistic choices.” “The uses of these tools are endless. “There is a lot of potential,” Patten continued. “We have the potential to create entirely new forms of images, audio and video from a wider range of voices and perspectives, all of which will have a profound impact on the texture of the cultural landscape going forward.”
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