Meghan Markle is back. Yesterday, the former Duchess of Sussex unveiled her own brand, American Riviera Orchard, after rumors gained momentum in February when she and Prince Harry's website soft-launched their rebrand. He officially announced his return to the field.
American Riviera Orchard's Instagram page simply states that it is “by Meghan, Duchess of Sussex” and “founded in 2024.” The brand's quietly upscale branding boasts the word “Montecito” (the neighborhood she and Prince Harry moved to after stepping down as senior royals in 2020) below the royal-inspired logo. There is. In the sepia-filtered video, released to coincide with the brand's launch and soundtracked by Nancy Wilson's “I Wish You Love,” Markle can be faintly seen moving around a kitchen full of copper pots. The song is also a subtle nod to Prince Harry and the song that closed the Netflix documentary. harry and duchess meghanwas Wilson's “(You Don't Know) How Glad I Am.”
Learn more about Elle Collective
The name American Riviera Orchard is believed to have been inspired by Markle's new home in Santa Barbara, a wealthy enclave in California. It is often referred to as the “American Riviera'' due to its winding landscape, warm climate, and fresh, high-quality food. Offering wine. Even though it's been less than 24 hours since he launched this lifestyle brand, he's already amassed 329,000 followers on Instagram.
according to Page 6, American Riviera Orchard will focus on home, garden, food, and general lifestyle content, with plans to eventually branch out into selling a variety of home goods such as cookbooks, food, and kitchenware. A trademark application obtained by the American publication further reveals that American Riviera Orchard sells an array of household goods, including cookbooks, jams, spreads, and staple tableware such as cutlery, table linens, and glassware. Ta.
The second international registration application includes stationery, textiles, string bags and yoga equipment, as well as a variety of pet-related items such as leashes, collars, feeding mats and bird seed.
“She's been working on this for over a year and it's all things that are close to her heart – things that she's passionate about,” a source told the outlet.
Of course, this isn't Markle's first foray into the lifestyle field. Before her wedding to Prince Harry in 2018, suit The actor's girlfriend previously ran a lifestyle blog, The Tig, which she described as “conversations between girlfriends.” Tig was born in 2014 but shut down in 2017 when news broke about her relationship with Prince Harry. Markle reportedly filed for a trademark for The Tig in 2022, leading many to speculate that she would return to lifestyle-related content.
After parting ways with Spotify in 2023, Markle recently signed a podcast deal with female-founded company Lemonada Media, which is thought to also distribute her old Spotify podcasts. prototype.
“I'm proud to announce that I'm joining the amazing team at Lemonada to continue my love of podcasting,” Markle said in a statement. “Supporting women-founded businesses with a thought-provoking and highly entertaining podcast is a great way to kick off 2024, and we plan to re-release it.” prototype We're working hard to make it accessible to more people and launching a dynamic new podcast. I'm really looking forward to sharing it soon and am thrilled to be joining the Lemonada family. ”
ELLE Collective is a new community for people who love fashion, beauty, and culture. Become a member today for access to exclusive content, events, and inspiring advice from editors and industry experts, as well as the chance to meet designers, thought leaders, and stylists. here.
Naomi May is a freelance writer and editor focused on pop culture, lifestyle, and politics. After graduating with first class honors from City University's prestigious journalism course, Naomi joined the Evening Standard as a fashion and beauty writer, where she worked for both the paper and the website. She is currently acting news editor at ELLE UK, and among others she has written features for The Guardian, Vogue, Vice and Refinery29.
