Bocchino's column, an associate professor of sports management, provides insight into how college students are approaching expanded sports gambling opportunities.
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A new column by Associate Professor of Sports Management David Bocchino published in the Sports Business Journal examines how college students view the expanded opportunities for gambling in sports.
In this column, Bocchino draws on discussions, surveys, interviews, and focus groups with more than 100 college students conducted by Elon's Sports Media Lab. Mr. Bocchino discovered his four main insights. Lack of loyalty to online sites, in-person sportsbooks have mixed appeal, ESPN Bet faces an uphill battle, and 'niche sports' are both promising and dangerous That means there is.
Bocchino is the author of the upcoming book Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans. The book is published by the University of Nebraska Press and will be released on April 1st.
Prior to entering academia, Bocchino spent seven years in both ESPN's Research and Analytics Department and International Advertising Sales, working closely with ESPN offices in Mexico, South America, Europe, Australia, and Asia. Besides “Game On,” Bocchino is also the author of “The Guidebook Experiment” and his Kindle single “Greetings from Myanmar.” He has published his research in Newspaper Research Journal, Asian Journal of Communication, Journalism & Mass Communication Educator, and presented his research papers in AEJMC, ICA, etc. His teaching, writing, and research interests include media, business, sports, history, and travel.
