Norwegian Cruise Line (NCL) has launched NCL Connect, a “co-branding and marketing solution” to accelerate the sales and marketing efforts of its travel partner community.
“We continue to strive to be the easiest cruise line to do business with and are excited to offer this exciting new platform to our travel partners as part of our long-standing partner-first philosophy,” said John Cherneski, SVP, North America. I'm excited to be able to do it.” sale.
NCL Connect allows travel partners to instantly co-brand digital content experiences. (Photo courtesy of Norwegian Cruise Line)
“NCL Connect is another step in the right direction for our efforts, and we look forward to helping our travel partner community deepen their engagement with the brand and grow their business at the same time.”
NCL Connect allows travel partners to instantly co-brand digital content experiences, giving clients an immersive experience on a Norwegian Cruise Line cruise. Partners can leverage NCL's co-branded website, complete with routes, for clients to explore while driving leads directly to travel advisors.
This new product complements NCL's Marketing Headquarters, which features more than 800 ready-to-use and customizable assets, including videos, flyers, and more. With NCL Connect, travel advisors can instantly access personalized, co-branded content with just one click. Content can be easily shared through social media, email, and other marketing media channels. Additional digital experiences will be launched continuously throughout the year.
“The team at NCL shares our vision for the future of trade marketing: making it personal, making it impactful, and most importantly, making it easy for travel advisors to use. ,” said Jennifer Lazer, co-founder and CMO of Approach Guide. “NCL is the first modern cruise line to implement our solution, leveraging the full power of our in-house marketing expertise and technology to support our advisors’ businesses, and we know our advisors will love it. ”
Powered by Approach Guides, a content optimization platform for travel brands, NCL Connect delivers best-in-class, innovative and easy-to-use applications for travel partners that improve personal interactions with clients. We focus on promotion.
The debut of NCL Connect comes on the heels of Norwegian's sister brand Regent Seven Seas Cruises, which successfully launched Regent Connect last October.
The program received great feedback from travel partners, who said the platform's ease of use and personalization helped them build a valuable customer base while selling the brand's luxury all-inclusive cruises.
