Baked and GO Sport have partnered to launch a multi-category brand campaign across GO Sport's key international markets.
The collaboration leverages that strength to create a brand campaign focused on encouraging consumers to adopt a “go further” mindset.
The campaign focuses on the essential role sport plays in the daily lives of modern athletes and fitness enthusiasts.
By leveraging multiple categories, we aim to reach a wider audience and inspire them to push their limits in different aspects of life, including sports, fitness, and personal development.
The campaign showcases a variety of sports and activities and emphasizes the idea that there is something perfect for every individual, regardless of their background or preferences.
The film was shot in various locations in Dubai and captures the spirit of the thriving fitness culture. The aim was to immerse the audience in an experience that explores the mindset and focus of athletes.
Kirsten Pugsley, Head of Marketing at GO Sport, said: “We are excited to launch GO Sport’s 2024 brand campaign internationally. This marks a major milestone in our journey to date and remains true to our identity as a sports performance retailer. It encapsulates the importance of continuing to be. This campaign brings together the main categories of running, training, team sports, rackets and swimming and supports our ethos. We want our everyday athletes to go even further. We want to help you do that.”
credit
Client – GO Sports
Agency – Baked
Agency Lead and Strategist – Dan Bulman
Production company: Kill Club
Producer: Molly Bolton
Service Production: Knockout Production
Location: Best location in Dubai
Director: Callum Earnshaw
1st AD: Ali Copeland
DOP: Rowan Biddiscombe
1st place AC: Alex Coleborn
Lighting Team: Action Filmz
Art Director: Rose McLachlan
Photographer: Nick White
Digiope: Carl Gregory
Retouch: Chris Quick
HMUA: Mariam Khoshavi
Stylist: Kamal Farajara
Editing: Nick Mitchmore
Sound Design + Music Score: In Hand London
Color grade: NT color
talent
Angus Maxfield
chelsea raisbrook
Farai Tsingano
nathan ross fox
owen edwards
conor doyle
ryan colin wolfe
Olga Kurki
Eliza Mae Jackson
Danny / Jordani Djurjieff
Valentin Le Page
daniel regan harrison
A big thank you to WellFit and action movies
