“During our transformation journey, John has led the dramatic integration of the brand's go-to-market strategies, developed a best-in-class loyalty program, and built an industry-leading creative capability.” Ta. peter kern, Expedia Group CEO. “John is a visionary leader in consumer marketing who leaves our consumer brands in great position for the future.”
“In Brad and Jochen, we have two excellent internal leaders who will drive the future of our consumer business,” he said. Ariane Gorin, the next CEO of Expedia Group. “They will build on our strong marketing and technology foundation and further strengthen our focus on delivering growth. They will also be great colleagues and prepare us for this exciting situation. I would like to sincerely thank John for his outstanding contribution and leadership on the Future. ”
John Gieselman Joined Expedia Group for the first time as a member of the Board of Directors December 2019 He later became president of the Expedia brand. May 2021. During his tenure, Mr. Gieselman transformed a disparate marketing team into a world-class, fully integrated in-house team of experts across brand, strategy, creative, loyalty and performance marketing. Gieselman was also a critical architect of Expedia Group's first cross-brand loyalty program. 1 key.
jochen koedik During his three years at Expedia Group, he led the organization's full-funnel marketing investments and successfully implemented a data-driven approach to marketing across the company's consumer brands through technology and machine learning science. In addition, he has spearheaded the development of new marketing channels and partnerships, played a central role in overseeing media buying strategy through Expedia Group's in-house media organization, and contributed to global expansion efforts. . With his experience as a chief marketing officer, Koedik is well-positioned to help Expedia Group's flagship brands maintain their position as competitive global leaders in the travel industry.
brad bentleyhas been with Expedia Group for a year and a half, spearheading efforts to streamline the operations of Expedia Group's B2C business. He will continue in his role as Chief Operating Officer of the Consumer business, overseeing B2C strategy and performance. His previous general management and executive experience makes him well-suited to lead B2C's growth plans.
jochen koedik He added: “John's visionary leadership has not only built a best-in-class internal marketing organization, but also revolutionized global brand expression. I am honored to lead the department and thank John for his outstanding work.” I am passionate about contributing and driving our united team towards unprecedented results, pushing boundaries and charting new paths for Expedia Group's future. ”
brad bentley “I am honored to lead Traveler Operations, where our team will lead our B2C growth globally, opening new avenues of opportunity and growth for the future. I've worked closely with John for over 10 years and I can confidently say that he is truly one of the best in this industry and I am very excited about his leadership and all of us. I can't thank you enough for making it a success.”
About Expedia Group
Expedia Group, Inc. (NASDAQ: EXPE) brands help everyone, everywhere travel through our global platform. Driven by our core belief that travel is a force for good, we help people experience the world in new ways and make lasting connections. We deliver industry-leading technology solutions that drive the growth and success of our partners while driving memorable experiences for travelers. Our organization consists of three pillars. Expedia brand that houses all consumer brands. Expedia Product & Technology focuses on the Group's product and technology strategy and offerings. Expedia for Business is comprised of business-to-business solutions and relationships across the travel ecosystem.
Expedia Group's three flagship consumer brands include Expedia®, Hotels.com® and Vrbo®. One Key™ is our comprehensive loyalty program that combines Expedia, Hotels.com, and Vrbo into one simple, flexible travel rewards experience.To register 1 keyDownload Expedia, Hotels.com, and Vrbo mobile apps for free on iOS and Android devices. 1 key is currently available in the US and will soon be available worldwide.
For more information, please visit: www.expediagroup.com. Follow me on Twitter @Expedia Group Check out LinkedIn www.linkedin.com/company/expedia.
SOURCE Expedia Group
