Elon Musk reacts to Xbox global product marketing manager Kelly Lombardi asking non-white men to raise their hands if they buy video games.
Elon Musk highlights YouTube via CNET
On March 27, Lombardi posted on X: “Raise your hand if you're not white and buy video games.”
She added, “I don't mean to hate (white men). It's just another day in the gaming industry where minorities have to fight to prove themselves.”
Kelly Lombardi of X
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The post was screencapped by YouTuber The Quartering and read, “Introducing the Global Head of Xbox Marketing.”
Later, Ashley St. Clair also shared this, writing, “This is a huge problem and pervasive throughout the gaming industry.”
This is a big problem and pervasive throughout the gaming industry https://t.co/R7Xrfdhu0c
— Ashley St. Clair (@stclairashley) March 28, 2024
Musk responded to Ashley St. Clair's post, saying, “It should not be tolerated for any company in the gaming industry to be racist and sexist against 'white men.'” .
No company in the gaming industry should be allowed to be racist or sexist against “white men” https://t.co/FavbIIYuFa
— Elon Musk (@elonmusk) March 28, 2024
Read: Elon Musk describes Sweet Baby Inc. as 'the evil plague of the gaming industry' after employees try to cancel Asmongold
This isn't the first time Musk has commented on events in the video game industry over the past month. He previously commented on video game consultancy Sweet Baby Inc., calling the organization “a scourge on the gaming industry.”
Musk shared his thoughts after Sweet Baby Inc. employee Chris Kindred tried to shame Capcom into canceling YouTuber Asmongold from the Dragon's Dogma II game. Asmongold was announced as his one of the many official pawns that players can purchase in-game.
As reported by PandasAndVidya, Kindred responded to the announcement, writing, “It's strange that some of them aren't actively participating in the harassment campaign.”
PandasAndVidya for X
This was shared by X user Ian Miles Cheong, who responded: “This will totally backfire on Sweet Baby Inc as they try to get popular game streamers canceled for not supporting them.”
This would completely backfire on Sweet Baby Inc, which is trying to get popular game streamers canceled for not supporting them. https://t.co/344zOiUUGB
— Ian Miles Chong (@stillgray) March 16, 2024
Musk responded to Chung's post, writing, “Sweet Baby Inc is a bad evil to the gaming industry. All they do is make games bad and try to get people to cancel them. We can’t afford to go bankrupt anytime soon!”
Sweet Baby Inc is a poison to the gaming industry. All they're doing is making the game terrible and trying to get people to cancel.
You can't afford to go bankrupt right away.
— Elon Musk (@elonmusk) March 16, 2024
What do you think of Musk's reaction to Xbox Global Product Marketing Manager Kelly Lombardi's comments?
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