According to Coherent Market Insights, the global parenting app market is expected to reach $905.2 million by 2030, growing at a CAGR of 7.6%

According to a new report published by Coherent Market Insights, the global parenting apps market is expected to be valued at USD 542.3 million in 2023, exhibiting a CAGR of 7.6% over the forecast period 2023-2030. Companies included: Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, The Bump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, MyMedela, Cozi, Qinbaobao, ivybaby

BURLINGAME, July 08, 2024 (GLOBE NEWSWIRE) — The global parenting app market, Valued at $542.3 million in 2023, the parenting market is on track for rapid expansion and is projected to surge to $905.2 million by 2031, growing at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2030, according to a recent report by Coherent Market Insights. Growing interest in parenting education drives demand for parenting apps. With growing awareness about the importance of parenting education and parenting skills, more parents are looking to enhance their parenting capabilities through educational tools and resources. Parenting apps provide evidence-based tips, guidance, and recommendations from experts on a wide range of parenting topics, from child development to behavior management. Apps allow parents to easily access high-quality parenting content anytime, anywhere from their mobile devices.

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Market Trends:

Increasing penetration of smartphones and tablets is expected to drive the growth of the global parenting apps market during the forecast period. According to the Indian Brand Equity Foundation, India has over 833 million internet subscribers as of November 2022. This has led to an increase in the use of smartphones and tablets by parents to track their baby's feeding, sleep, development, etc. using apps on the device. Moreover, busy lifestyles and dual-income households have created an increased need for apps that can manage babies remotely. These apps offer valuable tools such as notification systems that remind parents of feeding, tasks, and vaccination schedules, further fueling the market growth.

Global Parenting App Market Report Coverage

Market trend:

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There is a growing demand for personalized parenting apps that can provide content tailored to the child's needs, parenting style, location, and family habits. These apps analyze usage data and customize tips, reminders, and activities based on user behavior to provide more relevant content to users. For example, the Baby Connect app allows parents to receive personalized recommendations from pediatric experts based on the baby's information added to the app. With the increasing focus on personalized experiences, the demand for such apps is expected to grow significantly.

Gamified parenting apps engage parents and babies through gameplay, track developmental milestones and skills, and inspire. Framed as progressive games, these apps make children's learning fun and help monitor progress. For example, the Toca Boca app turns everyday tasks like getting dressed and mealtimes into fun games. The focus on making parenting engaging through games is expected to create lucrative opportunities.

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In the type segment of the global parenting apps market, the pregnancy tracking apps segment is expected to hold a dominant position, owing to the high demand for pregnancy tracking apps that help pregnant women track the fetal development, symptoms, due date, and share the progress with family and friends.

The baby care apps segment is expected to witness high growth during the forecast period. Baby care apps help new parents monitor feeding, sleep, diaper changes, and developmental milestones, and also provide advice from pediatric experts. The growing popularity of these all-in-one baby monitoring apps is expected to drive the growth of this segment.

By application, the Android system segment currently holds a dominant position in the global parenting app market, owing to the wide availability of affordable Android smartphones. Android also offers a lot of customization options to app developers, contributing to a large market share.

Based on region, North America is expected to dominate the global parenting app market, owing to high smartphone penetration and growing parental awareness regarding the benefits of parenting apps. Moreover, the region is home to some of the world's leading parenting app development companies, driving the market growth.

Key Market Points:

The global parenting apps market is expected to grow at a CAGR of 7.6% during the forecast period (2023-2030), owing to the growing acceptance of advanced technologies among millennial parents and the rise in importance of co-parenting and family bonding.

By type, the pregnancy tracking apps segment is expected to hold a dominant position, owing to the high demand for apps that help pregnant women track the development of the fetus.

Based on application, the Android system is expected to dominate throughout the forecast period, owing to the wide availability of affordable Android smartphones.

Based on region, North America is expected to maintain its leading position during the forecast period, owing to high smartphone penetration and growing awareness among parents regarding the benefits of parenting apps.

Some of the major companies operating in the global parenting apps market are Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, The Bump, BabyNursing, Kinedu, Parent, Cure, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, etc. Collaborations and acquisitions are some of the key strategies adopted by these companies to gain a competitive advantage in the market.

Recent developments:

In September 2022, Understood.org announced the public launch of Wunder by Understood, the first-of-its-kind free community app designed for parents raising children with learning and thinking differences.

In July 2022, Dorel Juvenile launched the Connected Suite, a collection of five smart essential products under the Safety1 brand.^st A brand that helps parents manage the daycare environment through safety1^st Connected apps.

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Detailed market segmentation:

By Type

• Pregnancy Tracking App

• Baby Tracking App

• Co-Parenting Apps

• Baby Care App

• others

By Application

By region

North America:

latin america:

• Brazil

• Argentina

• Mexico

• Other Latin America

Europe:

• Germany

• England

• Spain

• France

• Italy

• Russia

• Other Europe

Asia Pacific:

• China

• India

• Japan

• Australia

• South Korea

• ASEAN

• Rest of Asia Pacific

middle east:

• GCC Countries

• Israel

• Other Middle East

Africa:

• South Africa

• North Africa

• Central Africa

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