Channel 4 and Lloyds black people in business. This year, four successful black-owned businesses will be awarded £150,000 for TV advertising on Channel 4, increasing from last year's £100,000 per winner.
The initiative aims to identify and support four businesses ready to scale and grow through a combination of Channel 4 TV advertising airtime and Lloyds business advice.
The initiative was inspired by research led by Channel 4 Sales, which found that 56 percent of Black-owned businesses received funding only after they had already established a successful business, compared to white-owned businesses given the same requirements. was found to be only 35%. lender. In addition, Lloyd's 2022 black. British. With business and pride The report revealed that 84 percent of Black business owners have experienced negative discrimination in their entrepreneurial endeavors.
Black in Business applications are currently being accepted and will close on October 28th.
In 2023, Black people in business are attracted to There were 1,000 applications and 21.5 million people viewed the TV advertisement with five beneficiaries. One in five adults surveyed could recall the initiative, and one in three would consider purchasing a product or service.
Last year's beneficiaries were:
- Dalgety Herbal Teas produces 100% natural, intensely flavored herbal teas that drive social and economic impact on small-scale farming communities in the Caribbean, Africa, and Asia.
- LØCI is an ethical fashion brand founded by Emmanuel Erivo that produces vegan and sustainable trainers made from recycled bamboo, foam and rubber.
- Founded by Segun Akinwoleola, Jim Kitchen aims to make clean eating affordable, accessible, and delicious through a variety of healthy meals, pizza, grain pouches, and more.
- Inspired by the homemade formula that saved Thomas Robson-Kanu's footballing career from injury, Turmeric Company delivers everything through clinically proven turmeric shots that aid recovery, immunity, performance and energy. Promotes effective and functional nutrition for people.
- Founded by Jamelia Donaldson, TreasureTress is the UK and Europe's largest monthly product discovery box for textured hair types, offering a convenient and affordable way to discover new hair products suited to your hair type's specific needs I'm doing it.
Ewan Douglas, Head of Country/Region and Business Development at Channel 4 Sales, commented: . Over the two years of the initiative, more than £1 million of Channel 4 TV advertising will be given to black-owned businesses. Black in Business is the latest example of how we aim to support positive change in the industry and we can’t wait to work with the next group of companies. ”
Erin Caulfield, CEO of Business and Commercial Banking at Lloyds, added: These entrepreneurs are not only growing their businesses, but also inspiring the next generation. We are excited to increase our investment and continue our partnership with Channel 4 to help even more black-owned businesses reach new heights and make their mark. ”
