Mumbai, October 17, 2024: Godrej Magic Handwash has launched an awareness campaign to promote good handwashing practices and encourage maintenance of the habit.
This campaign emphasizes that hand hygiene cannot be achieved through superficial methods. Hand-washing is important, and this campaign focuses on hand-washing as an important preventative measure to prevent disease and live a healthy lifestyle.
To amplify its message, Godrej Magic partnered with Godrej L'Affaire, the owned media platform of Godrej Industries Group, to release a digital film that takes a playful and impactful approach to highlight the importance of thorough handwashing. I did. What happens when you take shortcuts in life? Imperfect efforts often lead to imperfect results, and hygiene is no exception. Imagine trying to get through the day with only half the things you rely on: half your lunch, half your desk, and half your chair. Wouldn't this also happen if you washed just one hand? Through humor and clever scenarios, the film conveys a simple but essential message: proper hygiene is “all or nothing.”
According to a survey conducted by India's National Sample Survey (NSS), only 35.82% of the population regularly performs hand hygiene before meals and 60% of households wash their hands with water only. Several reports also highlight a decline in consistent handwashing habits as life returns to normal post-COVID-19.
This year's theme for World Handwashing Day is 'Why clean hands still matter?' highlighting the enduring importance of hand hygiene in everyday life.
Godrej Magic has partnered with Teach for India, a non-profit organization dedicated to educational equity, to promote proper hand hygiene practices among children. As part of this initiative, students in the Teach for India network will be trained to maintain effective hand hygiene habits. This outreach effort will educate children in more than 500 classrooms.
Commenting on the campaign, Neeraj Senguttuvan, Head of Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL) said, Post corona. With Godrej Magic Handwash, we don't just deliver a product, we foster a change in mindset. It is important to maintain thorough cleanliness at all times. As India's first powder-to-liquid hand wash, Godrej Magic drives innovation and makes proper hygiene simple and an integral part of our daily life at an affordable price as low as INR 10. I am. ”
Sujit Patil, Chief Communications Officer, Godrej Industries Group added: “Godrej L'Affaire, an owned media platform of Godrej Industries Group, has been conceptualized to spark meaningful conversations on the nuances of lifestyle. Hygiene and well-being are important aspects of an individual's lifestyle. COVID-19 Based on the insight that handwashing becomes less important after a return to normalcy from an infectious disease, we thought it appropriate to bring to the fore the principles of effective handwashing. Through this campaign, we remind people that good hand hygiene is non-negotiable and an essential part of a healthy lifestyle, helping you live a fulfilling life. We aim to have you do this.”
Shaheen Mistri, Founder and CEO of Teach for India, speaking on their outreach programs with children, said, “Instilling good habits in early childhood is the foundation for lifelong happiness. We will teach children the importance of hygiene, starting with proper washing methods.” That's why Godrej Magic is collaborating with Teach for India to drive a program to educate more than 500 classrooms on the importance of handwashing. Introduce correct handwashing techniques through classroom demonstrations and instill the importance of proper handwashing habits. ”
To strengthen the initiative's digital reach, the brand collaborated with more than 50 content creators, including doctors, parenting experts, and stand-up comedians. Additionally, Godrej Magic will further promote the campaign through various media partnerships.
