2025 may already be the year of Kendrick Lamar.
This is a familiar story for a rapper who won the Puritzer's Award, which was praised by Dreyk's current iconic feud, with dozens of praise in his career in 2024 and dominated the pop culture. However, the New Year has a stronger start.
On the weekend, he picked up five Grammy Awards for the large distribution “Not Like US”, such as record of the year and song of the year. The audience, which was studded with stars, including Beyonce and Taylor Swift, was particularly enthusiastic about rammer victory. When he walked on the stage and received a record of the Grammy Awards in all intentionally intentional denim costumes known as “Canada Tuxedo”, the audience was played along with the song played throughout the arena. I was able to hear the wrap. For a moment, the whole was a great boost for the distribution a few months ago, reminiscent of the import of the rammer to his career this weekend: the Super Bowl Lix Half Time Show headline.
This is not the first rammer in NFL's large broadcast. In 2022, he appeared in the first hip -hop lineup of a half -time show, performing with doctors, doctors, 50 cents, Snoopdogs, Eminem, Mary J. Brige, and performing the 2015 political national anthem. Lamar's segment was outstanding with a very mixed OTIC medley for his energetic stage and impressive visuals. Even if I had a mediocre track record with the rap of a half -time show, I felt it was inevitable that he would decorate the TV broadcast someday.
Lamar would definitely have been able to participate in the show a few years ago. However, “not like us” provided the perfect moment of organic enthusiasm and new respect for artists praised by critics. Nevertheless, his coming performance brings many questions, from his previous concerns about NFL to whether he can regenerate his hit song.
Five questions about the super bowl headliner, which are highly expected this year, and what may not go down on Sunday may have made the most of our abilities.
Why is the rammer half -time show so big?
Lamar's Super Bowl Half Time Show is likely to be historic for a considerable reason, but the big one is the first solo that he served as a show headline in the history of almost 60 years of broadcasting. It is a wrap act. The music segment has definitely evolved since hosting a university marching band and holding an uneasy and comfortable dance group with people. However, NFL hesitates to fully accept wraps, despite one of the most popular music genres in the world.
Despite the diverse talent, the show has made a historical, unpleasant non -political artist mainly based on white viewers, at least, or decides at least. Nevertheless, like Justin Timber Lake, who exposed Janet Jackson's nipples in 2004, the obscene moment like a political message like Beyonce, which praised the Black Pan Series Party in 2016, is viewing NFL. It is when the person and the league itself responded in a historic way. In addition to the waves of rebound from conservative media, the Federal News Committee has received many complaints about Beyonce's “formation” performance. Meanwhile, NFL extended his middle finger at the 2012 Madonna half -time show, and then sued the musician MIA with a recovery of $ 16 million.
Rappers like Nelly, Big Boi, and Nicki Minajes appeared in guests, but hip -hop did not dominate the stage until 2022. This is a decision that seems to have not happened at first glance because of the recent partnership between NFL and Jay-Z's Roc Nation Entertainment. Since 2020, Roc Nation has co -produced various guest mixes and half -time shows, such as Jennifer Lopez, Shakira, Rihanna, and recently Asher. Nevertheless, rammer head lining may only be more normalized for hip -hop acts made for the show.
Why is the rammer getting a half -time show now?
2024 was a very unexpected moment for the rammer thanks to the very public beef with Drake. Lamar had been sneaking for nearly 10 years, but he took a shot with his “fake” rappersona using a ghost writer, but the future of Rammer's guest and the song “Like”. Self -proclaimed. The hatred of Canadian rapper is known in a way that has never been. The “F-Big 3” bar, which is relatively kept on the track, has started exchanging the entire ensemble, such as the enemy Avengers of Drake, Lamar, and Drake.
However, “not like us”, produced in Lamar's catchy mustard, was on the top of the DISS tracking. This song, which Lamar calls Drake as “certified pedestrian”, claims that it should be placed on a nearby watch, but especially the drake goes to the rammer with another distrack. Following the claim for home abuse, it was a bit uncomfortable to listen. However, over time, “not like us” became a song of Blackra Culture, a reliable club banger, and even an international protest.
In late November 2024, Lamar released his sixth album. GNXDebuted in the first place on the billboard chart. The album did not feature “Not Like US”, but produced several hit singles, including “Squabble Up”, which reached the first place in Billboard Hot 100, and SZA feature song “LUTHER”. No. 3.
Does the rammer become political?
About 10 years ago, it was a much safer betting that Kendrick Lamar's half -time show featuring some political statements and images. Since it became a face known in the wrap, Ramar has expressed anti -real opinions like black in the anchor of conservatives and Fox News. Especially his 2015 album Ply the butterflyThe single features “OK” and “The Blacker the Berryy”, and he became a symbol of the Black Lives Matter Movement.
In that era, it was also established as a provocative and politically prosecuted live act. In the performance of “Olright” in 2015 Bet Awards, Lamar wrapped on a police officer with a huge American flag that waving his hand behind him. It also included a Fox News Segment snippet that criticized the lyrics of anti -chop in the song. He played medley at the 2016 Grammy Awards Ply the butterflyAppears with a group of black men wearing a shackle and prisoner costumes.
However, over time, Ramar was not very interested in playing a political mascot. In the “family bond” collaboration with the 2021 Baby Keme Ram, Rammer Rebue the label of his previous activist and said, “I am a social device /I am an overnight activist /I am an overnight activist. Not a trendy topic. 。GNX The era.
It was clear that when he played at the half -time show in 2022, he resigned from a more fundamental standpoint. In 2017, the rapper has announced that, with many of his friends, that NFL players have freely announced the support of the agent's quarterback Colin Capelnic. He was black balls in the league to kneel between the national anthem.
Lamar had never actively boycotted NFL or half -time show in KAEPERNICK, but hugging on his platform talks to his latter half of his career politics and calls on the system. It focuses on the expression more. Many people will claim that this headline gig will only provide Lamar, along with Jay-Z, only providing NFL PR cleanups and the historical abuse of black players.
In addition, the Super Bowl Half Time Show is not usually a platform for broadcasting innovative messages. Previous performers, such as Jennifer Lopez and Eminem, are allowed to publish political statements during the segment, and NFL has actually created a political opposite, but these are the exterior. It was not exactly what the table was shaking. On the other hand, since it was added in 2021, NFL has been removing the “final racism” messaging for the first time from the Super Bowl End Zone.
Still, the Trump administration will probably stimulate the stunt that draws the following. Ply the butterfly Era。 On Tuesday, the AP communication reported that President Donald Trump will attend the Super Bowl and become the first president to sit down. If Lamar executes “OK” in front of the president, it will probably be so -a powerful statement.
Is Lamar permit to play “not like us”?
It seems easy for Lamar to play “not like us”, but this song is the theme of a lawsuit brought to the most watched TV broadcast, as well as a drake that played the song. is. 。
On January 15, Drake filed a lawsuit against a record label's Universal Music Group. He and Lamar are signed under different departments due to honor AM loss on the lyrics of “not like us.” The day after the withdrawal of the petition submitted in November, UMG and Spotify blamed the DISS Track's popularity as “artificially expanding” and appealed to the IHEARTRADIO's payment scheme. I woke up.
Honor AM Son for Song claims that the song, especially the “Certified Pediatives” line, was at risk of Drake and his family. This suit, a few days after the song was released, referred to the incident on May 7, 2024, and said that the armed group went to the home in Toronto, Drake, and at least one person shot a security guard. It is. The suit lists the other two other invasions at Drake's house for the next two days.
However, in particular, Drake appeals to UMG in the advertising of the song. It's not a rammer to make it. Nevertheless, according to Ken White in the first revision, the risk of playing ramar has a hard time playing a song that has already been played widely. Still, that doesn't mean it's a simple choice. White last month, other parties such as NFL and Fox said, “Who is public?” [Lamar] “If he is allowed to do it, he may bring it to a potentially legal story. If I was an in -house lawyer, I would tell them not to do it. “He said.
You can see on Sunday on Sunday whether to keep the Grammy award -winning song away from the set list or ask for a claim for honor ATION.
Are there any other guests?
During the half -time show, the slate of friends, mentors, and collaborators who can invite the rammer to the stage is quite vast. In August, he held an Amazon Live concert called THE POP-OUT: Ken and Friends. He celebrated the west coast hip -hop community by bringing many local artists, including a part of a former top Dawg Entertainment label mate, brought many local artists. Even the gang members on the stage. Similarly, the appearance of the mentor Doctor Dray shouted, accepting this year's record, but probably. It's not surprising that he puts out a clampinovator Tommy the Piero, who appears in a music video “I don't like” with the dancer crew.
Nevertheless, the former label mate SZA of the rammer so far has been the only artist who has confirmed that he will participate in a half -time show. The two have a history of collaboration as the best flagship artist of TDE, including the song “All of the Stars” nominated for Oscar. Black pancer Soundtrack and “Luther”. They are also starting a recent nationwide stadium tour, which starts in April. The half -time show works as an obvious ideal promotion vehicle.
