PORTLAND, Ore., Jan. 30, 2024 (Globe Newswire) — Act-On Software helps marketers harness the power of data with a robust software that serves as a private customer data platform (CDP) within Act. Help improve customer engagement with a data lake. -On marketing automation (MA) solutions that customers love.
As martech stacks become increasingly complex, data scalability becomes important. Act-On's Data Lake enables two-way sharing of information to better understand your customer's journey and more effectively personalize marketing campaigns based on additional data. Act-On users can import custom first-party data, supplemental second-party data, and account data enhancements to improve campaign performance while also incorporating third-party intent signal data. Masu.
Act-On streamlines the experience for marketers to make their work more efficient and effective with a comprehensive platform that meets all your marketing needs. In addition to advanced AI audience segmentation, marketers have access to Act-On Advanced Analytics, the ability to evaluate data and campaign performance without the need for IT or data analysts. Flexible filtering, data visualization, and exportable reports give marketers the power of business intelligence (BI) tools built directly within her MA. AI-powered analytics can further help marketers improve their campaigns based on data to better appeal to specific audiences.
All of this is achieved through Act-On's two data structure approaches. First, Act-On Contacts provides a more traditional marketing account and contact database that syncs with your CRM to include lead and account behavior data. The second is Act-On Data Lake. It helps integrate smart data sharing across platforms through the power of AI and machine learning (ML).
Act-On Data Lake integrates with Snowflake and Snowflake's data marketplace to provide seamless data sharing within the Snowflake ecosystem. Snowflake customers can bring their data into Act-On and drive more effective marketing campaigns by simply choosing to share their data between Snowflake instances.
“Act-On Data Lake acts like its own private CDP built into the platform, tracking all customer and visitor information and powering Act-On’s analytics and AI.” said Jeff Day, Senior Vice President of Marketing, On. “Act-On's robust analytics engine and data segmentation capabilities make marketers' jobs easier on every level, while improving performance, efficiency, funnel, and ROI. Owning direct customer engagement across web pages, social media, SMS, and direct mail can elevate your brand and improve the effectiveness of your campaigns.”
To learn more about marketing automation and harnessing the power of Act-On Data Lake, visit act-on.com.
About Act-On software
Act-On Software provides marketing automation solutions that enable marketers to engage with marketing targets at every stage of the customer lifecycle. Act-On makes customer data actionable, empowering marketers to dream big and build smart, effective marketing programs to grow their businesses and create higher customer lifetime value. We deliver all of this value in the shortest possible time. For more information, see Act-On Software.
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Act-On Data Lake provides frictionless data sharing for marketers to better engage with their target audiences
