We recently published a list 7 marketing stocks to buy according to hedge funds. In this article, we’ll take a look at how Interpublic Group of Companies (NYSE:IPG) stacks up against other best marketing stocks.
Artificial intelligence is permeating almost every industry. AI in marketing is not a new concept, it has been around for a while, but it is constantly evolving and innovating. AI in marketing not only covers planning, execution, and optimization, but also has powerful generative capabilities. Marketing managers are now focused on developing comprehensive AI marketing strategies rather than traditional marketing plans.
Some of the most innovative AI marketing companies
Albert AI of Zoomd, Cognitiv, and Singulate is one of the most innovative AI marketing companies. These companies have the technology and marketing expertise to meet even the smallest needs of marketers and advertisers. Let’s take a look at their products.
Zoomd’s Albert AI is one of the most innovative AI marketing companies. The marketing company is one of the few fully autonomous platforms that is self-optimizing, holistic, agile and fast. The platform allows you to create plans and ads, group keywords, build campaigns, group ads, identify customers, set budgets, schedules, create bids, create detailed reports, and provide important insights. You can do it. Most companies do manual planning and execution, leaving measurement and campaign execution to AI. Albert AI, on the other hand, takes care of everything from planning to execution to measurement.
Cognitiv is another artificial intelligence marketing company that specializes in adaptive algorithmic advertising. The company’s products include demand-side platforms (DSPs), curation solutions, and Context GPT. DSP is an AI platform that provides custom deep learning algorithms, cross-device graphs, deep learning CTV, dynamic user profiles, advanced understanding of context, and business outcome-focused KPIs. The company’s curation solutions focus on eliminating static lookalike audiences, while Contextual GPT allows users to develop custom prompts that are relevant to their brand, making ads more contextual in real-time. Designed to provide you with insight.
Singulate is a prominent generative AI platform used by over 850 marketers. The company strives to solve big problems in the marketing industry. Marketers have a lot of data, but they tend not to know what to do with it. Singulate bridges the gap, allowing marketers to segment audiences and personalize content at scale. Response rates for marketing messages created by Singulate increase by 5x to 10x. On October 8, the company announced that it had raised $2.3 million in a pre-seed round from angel investors and venture capitalists.
While startups are emerging as revolutionary names in the marketing field, some have a more historic status than others.
our methodology
In this article, we scoured ETFs, the Yahoo Finance Stock Screener, Finviz Stock Screener, our rankings, and similar rankings across the internet. We then looked at hedge fund sentiment for each stock as of Q2 2024 and selected the most popular stocks. The best marketing stocks for hedge funds to buy are ordered by increasing number of hedge fund holders as of Q2 2024.
Why are we interested in stocks that hedge funds invest in? The reason is simple. Our research shows that by mimicking the top stock picks of the best hedge funds, you can outperform the market. Our quarterly newsletter strategy selects 14 small- and large-cap stocks each quarter and has returned 275% since May 2014, outperforming the benchmark by 150 points (Click here for details).
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Interpublic Group of Companies (NYSE:IPG)
Number of hedge fund holders: 30 people
Interpublic Group of Companies (NYSE:IPG) ranks #6 on the list of best marketing stocks to buy by hedge funds. The advertising company operates across three main segments: Integrated Advertising and Creativity-Driven Solutions (IA&C), Media, Data and Engagement Solutions (MD&E), and Professional Communications and Experience Solutions (SC&E).
Interpublic Group of Companies, Inc. (NYSE:IPG) is home to some of the world’s leading advertising and marketing brands, including Acxiom, Craft, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, McCann, and Mediahub. more. The company’s revenue for the year ended 2023 was $10.89 billion.
In the second quarter of 2024, the company had revenue of $2.71 billion and net income of $214.5 million. Its subsidiaries IPG Mediabrands and IPG Health led the second quarter. Other subsidiaries such as Deutsch LA, Golin and Acxiom also showed promising growth. Interpublic Group of Companies, Inc. (NYSE:IPG) takes pride in using industry-leading data and technology stacks to deliver services with greater precision and accountability.
With the macroeconomic environment in mind, we expect Interpublic Group of Companies (NYSE:IPG) to achieve 1% organic growth and maintain net income through that growth. The company also has strong cash flow and value-added capital investments.
Overall, IPG 6th place It’s on the list of the best marketing stocks to buy, according to hedge funds. While we appreciate IPG’s potential as an investment, we believe AI stocks are more likely to deliver higher returns in a shorter time frame. If you’re looking for AI stocks with more promise than IPG, but trading at less than 5x earnings, check out our report. cheapest AI stocks.
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Disclosure: None. This article was originally published on Insider Monkey.
