Brand Partner Mahomes embarks on a rare journey as one of the few athletes to ever do so. Team uniforms feature their personal logos
Adidas and Patrick Mahomes today unveiled new Texas Tech football uniforms featuring Mahomes’ signature “Gladiator” logo. This is the first time in history that an athlete’s personal brand has been featured on official on-field apparel.
The Mahomes Strategy uniform features a dark gray tackle swill with printed metallic film and Power Red accents. Taking inspiration from the 45-degree bevels found throughout Texas Tech’s campus and the angular nature of Mahomes’ iconography, the helmet, logo, and numbers appear on a metal film with a galvanized finish. The Texas Tech football team will wear Mahomes Strategy uniforms for the first time on November 9th at home against Colorado.
Mahomes, a Texas Tech alumnus, said, “It was the first time in my career that I was able to see my logo on the Texas Tech uniform that I poured blood, sweat and tears into.” “It’s one of my most meaningful off-the-field accomplishments.” “I would like to thank the Three Stripes family for this unique opportunity.”
Adidas and Mahomes have long pushed the limits of athlete-brand partnerships, ever since Mahomes shot his first video. hand drawn adidas logo In 2019, we supported Texas Tech Basketball while providing a better service than competing brands.
The Texas Tech Mahomes Strategic Uniform is the latest addition to the adidas, Mahomes and Texas Tech partnership that has repeatedly established new firsts in college athletics and the NIL. In addition to the uniform release, the new Texas Tech x Patrick Mahomes collection also has several products for Red Raiders fans, including a dark gray quarter zip, fleece hoodie, and new colors of the UltraBoost 5X. All feature Mahomes. Gladiator logo.
Adidas time became The launch collection of the 10-year partnership, which became the official footwear, uniform, apparel and accessories partner of the Red Raiders in July, includes co-branded apparel featuring Mahomes’ logo, the first for an adidas athlete. It was. And in August, Brand and Mahomes announced Six Texas Tech University student-athletes have signed with Team Mahomes. This is a groundbreaking new NIL initiative from the three-time Super Bowl champions and adidas.
“The unveiling of Patrick Mahomes’ adidas Strategy uniform further amplifies the power of this partnership,” said Kirby Hocutt, Texas Tech Director of Athletics. “There is no stronger brand in the sports world than Patrick Mahomes, so we are proud to be the first collegiate Adidas partner to feature the Athlete Partner logo. Packed house against Colorado on November 9th We look forward to unveiling this uniform in front of Jones AT&T Stadium.”
The recent activation of the partnership with Texas Tech University highlights how Adidas and Mahomes continue to establish new ways to promote their combined brand. Mahomes’ signature shoe, the Mahomes 2, debuted as a sold-out model in February just before Mahomes won his third Super Bowl, and this year it’s debuted in new colorways including “Race Against Time” . drop In August.
“It’s hard to imagine an athlete better able to take advantage of the opportunities presented by his immense talent than Patrick Mahomes,” said Aaron Seabron, general manager of adidas’ U.S. Sports & Creation Center Portland. “Working with Patrick to establish the ‘Mahomes Brand’ within Adidas through this groundbreaking partnership with Texas Tech and his Mahomes branded footwear and apparel is a collaboration between a top brand and an elite athlete. It’s a great showcase of what can be achieved.”
Starting today, fans can purchase licensed apparel from the Texas Tech x Patrick Mahomes collection at: adidas.com/us/Texas_Techlocal retail stores and online retail partners. Find related images of Mahomes Strategy uniforms and selected apparel from the collection. here.
About adidas:
Adidas is a world leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company has more than 59,000 employees worldwide and had sales of 22.5 billion euros in 2022.
