Singapore – Adobe is proud to announce our participation as a Platinum Sponsor of MARKETECH APAC's “What's NEXT 2024: Marketing in Singapore” and “What's NEXT 2024: Marketing in the Philippines.”
The company's vast portfolio of products across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud help millions of customers, from individual creators to global brands, design and deliver great digital experiences. We provide everything.
At the recently concluded Singapore conference,Gaurav Srivastava, Practice Lead at Adobe. Delivered a keynote on the role of generative AI in enhancing marketing campaign strategies and processes. He discusses the state of AI, the common struggles marketers face when implementing his AI, and ultimately what marketers stand to gain when they enable generative AI in their marketing processes. did.
moreover, Annie McNamara, Head of Business Development, Adobe AsiaIt was part of a panel discussion titled “.Powering hyper-personalization: Improving CX through customer intelligence'. She joined other marketing leaders to share insights on data personalization and review real-time personalization strategies to enhance the customer experience for instant engagement.
At the Philippine conference, Gaurav Srivastava will once again deliver a keynote speech on the importance of generative AI in improving marketing strategies and processes. With him is Chin Wee Ko, Adobe SEA Manager and Principalwill be participating in one of the conference's panel discussions titled “.Pioneering mobile-first conversations: Why engaging the omnishopper is part of your CX strategy'. Chin Wee and other marketing leaders discuss the emergence of the omnishopper, the impact of technology on consumer behavior, and the importance of designing effective conversational interfaces.
Teddy Cambosa, MARKETECH APAC Regional Editorcommented as follows: “Generative AI has emerged as a master of modern business orchestration, directing a symphony of creativity and compliance in sales and marketing efforts. Its mastery allows companies to unlock a treasure trove of endless possibilities and harness the power of any idea. Be a beacon of inspiration and lead brands to the pinnacle of success in tomorrow's dynamic markets.We were recently honored to have Adobe lead the conversation on GenAI at a conference in Singapore. We look forward to having Adobe once again lead the GenAI conversation through our diverse lineup of Philippine marketing representatives.”
MARKETECH APAC's “What's NEXT 2024: Marketing in the Philippines” conference is the third installment of the What's NEXT 2023-2024 series of conferences. It features a diverse lineup of industry leaders across multiple local and global brands, including Adobe, Brandwatch, Cebu Pacific Air, Colgate-Palmolive, DITO, Emma – The Sleep Company, foodpanda Philippines, GoTyme Bank, Home Credit Philippines, UnionBank, and more. .
Visit the official event site and register using the code [ADOBE20] for discount.
Meanwhile, the recently concluded “What's NEXT 2024: Marketing in Singapore'' conference also featured companies from across Singapore representing local and international brands such as DirectAsia, Grab, HP, Johnson & Johnson, Kaspersky, Singapore Management University and Singapore Post. A diverse lineup of marketing leaders was featured. , Standard Chartered Bank, StarHub, Lego Group, etc.
Check out our post-event coverage here, revealing all the exciting highlights and insights from the conference.
