Act-On Software enables marketers to harness the power of data and improve customer engagement with a robust data lake that serves as a private customer data platform (CDP) within Act-On's customer-loved marketing automation (MA) solution. We help you improve engagement.
As martech stacks become increasingly complex, data scalability becomes important. Act-On's Data Lake enables two-way sharing of information to better understand your customer's journey, enabling more effective personalized marketing campaigns based on additional data. . Act-On users can import custom first-party data, supplemental second-party data, and account data enhancements to improve campaign performance while also incorporating third-party intent signal data. Masu.
Act-On Data Lake provides frictionless data sharing for marketers to better engage with their target audiences
Act-On streamlines the experience for marketers to make their work more efficient and effective with a comprehensive platform that meets all your marketing needs. In addition to advanced AI audience segmentation, marketers have access to Act-On Advanced Analytics, the ability to evaluate data and campaign performance without the need for IT or data analysts. Flexible filtering, data visualization, and exportable reports give marketers the power of business intelligence (BI) tools built directly within her MA. AI-powered analytics can further help marketers improve their campaigns based on data to better appeal to specific audiences.
All of this is achieved through Act-On's two data structure approaches. First, Act-On Contacts provides a more traditional marketing account and contact database that syncs with your CRM to include lead and account behavior data. The second is Act-On Data Lake. It helps integrate smart data sharing across platforms through the power of AI and machine learning (ML).
Act-On Data Lake integrates with Snowflake and Snowflake's data marketplace to provide seamless data sharing within the Snowflake ecosystem. Snowflake customers can bring their data into Act-On and drive more effective marketing campaigns by simply choosing to share data between Snowflake instances.
“Act-On Data Lake acts like its own private CDP built into the platform, tracking all customer and visitor information and powering Act-On’s analytics and AI.” said Jeff Day, Senior Vice President of Marketing, On. “Act-On's robust analytics engine and data segmentation capabilities make marketers' jobs easier on every level, while improving performance, efficiency, funnel, and ROI. Owning direct customer engagement across web pages, social media, SMS, and direct mail can elevate your brand and improve the effectiveness of your campaigns.”
Become a subscriber to App Developer Magazine for just $5.99/month and take advantage of all these benefits.
