AJIO recently collaborated with Snap Inc. to power the Big Bold Sale. AJIO took his two-tiered approach to Snap, focusing on pre-buzz and sale periods, leveraging a variety of formats such as AR lenses, Snap ads, Story ads, and collections.
In the pre-buzz phase, AJIO partnered with Snap's creative team to create fun AR lenses. Once the sale began, AJIO implemented strategies to increase awareness and traffic during the first weekend, followed by campaigns aimed at increasing revenue. This allowed AJIO to gain traction within his 24 hours of launch, leveraging Snap's first lens takeover property to deliver an engaging AR experience featuring popular celebrities such as Shraddha and Shakti Kapoor. Did. Additionally, they used story ads and collection ads to drive purchases and maximize return on ad spend (ROAS) during sales.
“With over 6,000 brands and 1.7 million curated fashion styles, AJIO is the preferred fashion destination for India's youth,” said an AJIO spokesperson. Snapchat's large audience and format provide a uniquely immersive experience. BBS's results demonstrate the platform's potential, and we look forward to expanding our partnership with Snap. ”
The campaign reached 42 million users and AJIO's ROAS reached 22x during the sale. First Lens he reached 21.7 million, while AR Lens delivered 68.7 million impressions in his four days and the average play time on camera was 11.94 seconds.
First publication dateMarch 19, 2024 4:37 PM
