A professor I respect and have been following since 2007 said: “The post-smartphone era has arrived.” In an era without screens, digital twins will become increasingly common.
It is clear that it is impossible to separate the business domain from technology. Technology is no longer just something you're familiar with. It is now unique to humans.
In business, AI, IoT, XR, and other acronyms are transforming industries and business models, with or without gadgets.
On the human spectrum, creativity, not data, has been proven to be the oil of this century, revolutionizing art, architecture, and science and driving innovation.
In recent years, some people have begun to fear advances in technology, worrying that machines and algorithms will take up so much space in society that we will forget our humanity. Many believe that we need to move away from technology (the so-called New Luddites) in order to put humans at the center. But what was being argued by optimistic technologists is becoming confirmed. In other words, humans are at the center of the transformation, where technology makes us more human, intelligent, creative, strategic, and less manipulative.
in design
Design is a strategic plan that combines thought and form to achieve goals.
Technology becomes an active collaborator in different types of creative processes: transformative, exploratory, combinatorial, or historical.
An example is interaction design, where technology responds intelligently to human behavior. Sustainability materials design sees innovation in the use of environmentally friendly and efficient materials. Projects like the concert installation “KAGAMI” created by Ryuichi Sakamoto exemplify the fusion of art and new technology, and Valentino Vettori’s “Arcadia Earth” is notable for its exploration of environmental protection.
in marketing
Marketing has evolved beyond simply offering products and services. Now, we don't just sell schools, we provide value and experience, including education. Not just cars, but also transportation experiences.
An example is a virtual influencer who creates a genuine connection with their audience. In the Metaverse, brands create immersive experiences for consumers. Smart showcases that personalize the shopping experience are also a big step forward. In the field of entertainment, projects such as Sphere in Las Vegas, Cyborg His Pianist, and Eric Pritz's Holography show how technology is reshaping entertainment.
In managing the technology itself
AI-powered technologies are widely used to reduce costs in daily operations and make processes three times more agile.
It is becoming increasingly important to understand how to map which questions need to be answered and decide which insights to explore.
Developers are required to understand the problem, not just program the software. In 2022, Github has already reported that his 40% of the shared code was developed on his Copilot.
And what more will happen in the near future?
Certainly, we will have more conversations about the contrast between profit and purpose, the economy of intangibles, the decentralization of media, the effects of exposure to information overload, and, of course, the emergence of new groups of talent. You'll see. horizon.
For now, always remember to think predictively and let the machines handle the data.
