Ansira's 4th Annual Client Summit brings together top marketing leaders from across the industry

More than 100 marketing professionals participated in Channel Effects

ST. LOUIS, March 12, 2024 /PRNewswire/ — Ancilla Partners Co., Ltd. (“ancilla), an independent global marketing services and solutions company with unique channels, websites, and advertising technology, hosted its fourth annual client summit, The Channel Effect. February 26-28, 2024.The event was attended by senior marketing leaders from around the world Mr. Ancilla A diverse client community provided attendees with a platform to learn about key marketing topics, solutions, and best practices from industry experts and colleagues.

ancilla This year saw a 30% increase in overall attendance and a 9% increase in the number of new brands joining The Channel Effect.Featured brands participate subaru of americaDave & Busters, car owner insuranceDell Technologies, native shoesNestlé Purina Pet Care Company, and others.

“The channel effect is ancillawhere we see an opportunity to connect with our clients on a deeper level.” Mr. Ancilla head of Client Partnerships and Engagement Kelly Jacxsens. “By bringing together industry leaders and experts, we create a space for influential thought leadership and cross-industry networking to drive meaningful results for our clients, while also focusing on having fun.” We are energized by the growing interest and engagement.”We participate in this event every year and look forward to continuing to improve the participant experience for future summits. It is working. ”

Channel Effects highlights included keynotes from technology strategists and futurists crystal washington Learn how to leverage generative AI to improve business performance. Attendees also attended panel sessions that covered a wide range of topics, from loyalty programs to channel partner marketing to niche and hyperlocal marketing best practices. The event concluded with a sponsored lightning round. Mr. Ancilla Subject matter expertise covering best-in-class email marketing strategies, features of leading website platforms for brand compliance and local relevance, benefits of implementing preference centers, and media strategies and tactics to connect and engage consumers. House. In addition, lisa lawsonCanalys senior analysts moderated the annual Technology Roundtable, a breakout session featuring technology clients from companies such as Dell Technologies, Alludo, Microsoft, Cisco, and Ciena. cloud software group.

“I gained a lot from working at The Channel Effect,” says Native Shoes Brand Marketing Manager Natasha Hussain. “The networking opportunities were great, the lecture series was informative and insightful, and the in-person connections were invaluable.”

ancilla is dedicated to creating engaging experiences that allow marketing professionals to meet and connect with colleagues within and outside of their industry. ancilla hosts two annual events and a monthly webinar series to foster connections between our customer community and industry thought leaders. For more information on upcoming events, please visit ancillavisit ansira.com/events.

ancilla is supported by Truelink Capitala middle market private equity firm based in . Los Angeles.

about ancilla
ancillais a global, independent marketing technology and services company with a proprietary channel, website, and advertising technology platform that helps businesses operating in a decentralized ecosystem connect with their customers, from enterprise to hyper-digital. and seamlessly integrate physical experiences to foster unwavering brand loyalty. -Local level. Mr. Ancilla Our innovative blend of human expertise and cutting-edge technology solutions solves the challenges facing today's global marketers and drives business demand. For more information, ancilla Visit Ansira.com or LinkedIn.

About TrueLink Capital
Truelink Capital is a middle market private equity firm based in: Los Angeles. Truelink combines deep industry experience in technology-enabled services and industrials with a commitment to building partnerships that drive long-term value creation through operations-focused strategies. Truelink partners with executives, distributors, and founders to accelerate growth through operational improvements, strategic initiatives, and execution of innovative add-on acquisitions.

Media contact: megan duran[email protected]
972.663.1380

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