Author: activepulsnews
Sales are up significantly and ROAS is very strong across search, social, and e-commerce. At least, that's what the ad platforms claim. However, when we take a closer look at brands' primary source of actual sales data, their CRMs, we see no spike in site traffic or engagement from search or social. This is a relatively common occurrence at a small shoe manufacturer I spoke to recently. The company, which makes shoes and sandals for corporate events and parties, has a consumer site and a separate wholesale site, with different services and lower prices. But there's something else different about…
BELLEVUE, Pa. (KDKA) — Many kids are competing in WPIAL athletic championships this time of year, but there's a group of high school students who are trying out something with potentially even higher stakes: entrepreneurship. Masu. It's a “Shark Tank”-like program called Startable, which is part of Innovation Works. At Northgate High School in Bellevue, a group of girls is working on a business plan for apparel for people with limb disabilities, such as amputations or prosthetics, with snaps that can be adjusted to fit their needs. “We wanted to create something that looked cool, but we also wanted to…
Insightful research advocates for in-depth content, meaningful impact, and long-term value creationRaleigh, North Carolina, May 15, 2024–(BUSINESS WIRE)–Today, Omnia Strategy Group, a respected B2B technology advisory, released a groundbreaking report.The state of thought leadership in 2024”.The report surveyed more than 200 marketing leaders in the B2B technology industry and found that only 44% of respondents rate their company's thought leadership programs as “very effective.” has become clear.The study found that a number of factors exacerbated this poor performance, including internal politics (56%), market differentiation challenges (38%), and an overemphasis on prospect-focused content (69%). identified as a factor. This report urges…
Germany's film industry seemed to be on the upswing after last year's “All Quiet on the Western Front” won four Oscars and this year's “The Teacher's Lounge” was nominated for an Oscar. , while the government plans to revamp the country's film funding, the system has been widely welcomed, but its painfully slow progress has also raised some concerns. Thirteen German productions and co-productions were selected, although the fact that the various sections of Cannes did not feature a single German filmmaker might be seen as a cause for concern. This highlights how Germany's current funding structure encourages co-production, which…
A company blazing new trails with cutting-edge innovation and sector-wide leadershipWashington, May 14, 2024–(BUSINESS WIRE)–DLx Law PLLC, a leading cryptocurrency and blockchain technology law firm, begins a new chapter today. Founding partner Angela Angelowska Wilson has been appointed managing partner, and partners Luis Rinaudo Cohen and Greg Strong have left the firm.The DLx legal team wishes Lewis and Greg well in their future endeavors and will continue to champion their success. As we turn the page, DLx Law's tech-focused practice will continue to grow and mature, further honing the standards of excellence that our clients rely on.“With today’s news, we…
Alliance will combine proven, powerful efforts inside and outside hospital and clinic walls to ignite health transformation and reduce the epidemic of chronic disease. ST. LOUIS, May 14, 2024 /PRNewswire/ — Blue Zones and the American College of Lifestyle Medicine (ACLM) have announced a global impact partnership to address the health crisis of rising chronic disease rates and rising healthcare-related costs. Blue Zones, the global leader in longevity research and well-being solutions, and ACLM, the leading organization for promoting lifestyle medicine as a first-line treatment for chronic disease, will combine their strengths to disrupt the healthcare status quo and shift…
When it comes to horseshoeing, America is considered king. And that’s how Sheridan, Wyoming, native Clay Schafer met a Slovenian farrier and ended up spending three months helping him shoe horses in Austria.“I just got a big contract to shoe a bunch of eventing horses in Austria,” his friend told him one day during a phone call. “So why don’t you come on over?”Schafer did just that, living with his friend on a little dairy farm called the Pearl of the Alps.“We’d milk cows in the morning, shoe horses all day, then milk cows again and try to find some…
child rearing by Brooke Kato issued May 11, 2024, 2:25 PM ET TikTokers like Paige Turner, a mother of four, believe Mother's Day should celebrate mothers who are actively co-parenting with their children at home. tiktok/@sheisapaigetturner Who is celebrated on Mother's Day? The answer may seem obvious, but some matriarchs aren't so keen on sharing their special day. “Today is Mother's Day, not Grandmother's Day,” Emily Wenner, an Indianapolis family photographer, said in a TikTok video that garnered 2.3 million views and sparked controversy last week. The mother-of-two points out that her own mother agrees with her theory, and that…
Martin has been urging Ducati to finally offer him promotion to the factory team, which he believes he truly deserves after finishing second to Francesco Bagnaia in last year's championship. Previously, Martin's only real rival for the seat was incumbent Enea Bastianini, but Marquez has also entered the fray after his sensational move from works Honda to Gresini this year. Márquez is the most famous rider on the grid, with six MotoGP titles and two more in lower classes, so Márquez is one of the most famous riders on the grid, with his fellow Spaniard joining Bagnaia's teammate from Ducati.…
The opinions expressed by Entrepreneur contributors are their own. You are reading Entrepreneur India, an international franchise of Entrepreneur Media. Atlan – Founded in 2019 by Prukalpa Sankar and Varun Banka, US-based AI startup Atlan allows large enterprise teams to seamlessly collaborate on data projects, using tools like Slack and data warehouses like Snowflake. Tight integration allows you to create a single source for all your data assets. such as redshift.Funding amount: $105 millionInvestor: Singapore-based sovereign wealth fund GIC, Meritech Capital Partners, Salesforce Ventures, Peak XV Partners K12 Techno – Founded in 2010 by Jay DeCosta, Bangalore-based K12 Techno Services…