The lights go down and the movie screen comes on. nicole kidman We talk about the magic of movies as we shove our hands into buttery popcorn. suddenly, Timothée Chalamet Are you singing about… chocolate?
With the release of recent movies, Wonka and mean girls, movie fans are a little confused over the proliferation of musical movies. They did not expect the movie experience to be spiced up by powerful ballads with intermittent dance breaks. How did these prominent musical aspects get lost in the translation from trailer to movie screen, leaving viewers confused? Lenny Rapp Was he singing about wanting to watch the world burn?
I watched both official trailers again Wonka and mean girls, and we also saw some other promotional content before both films were released. Based on what I saw online, I expected the trailers and promotional content to have no musical elements at all. But it turns out my research was wrong and we have a bigger problem on our hands. The problem isn't with the marketing of these movies. Gen Z may not be as media literate as they think. Or maybe you just aren't paying attention.
media literacy It is the ability to decipher, analyze, and evaluate media to understand its true meaning. I'm not saying these movies have deep symbolic meaning, but the premise is clear.
After watching the trailers and related promos, it seems obvious that these movies will have a strong musical element. Throughout every trailer I saw, multiple members of each cast started dancing or singing. Although it may not be openly expressed, musical elements have been acknowledged in trailers and promos.
Gen Z's lack of media literacy is an issue both in terms of understanding both the marketing of these new films and older media. Chalamet's role as the famous fictional chocolatier was his third reprise of the role. gene wilder and johnny depp attacked the character in earlier films in both 1971 and 2005.
As for the question, mean girlsthe 2004 film and its third incarnation in the past decade. broadway musical Use the same plot. But here comes the problem. For example, previous films about Willy Wonka were filled with musical numbers as the characters explored the chocolate factory. Chalamet didn't flip the script by singing in this movie.
for mean girls, there was already a successful Broadway musical that the new film was inspired by. Renee Rapp, who played Regina George, played the famous character in the musical and reprized the role in the new film. Audiences are confused by these sudden musical movies, but they don't have time to analyze and learn from the movie they are watching.
Not only did the distinct musical elements go unnoticed, but so did the history of these films. It's no surprise that these movies were musicals. But it's shocking that Gen Z missed that and blamed the marketing team.
