Publication date: March 21, 2024 05:55
'STYLE Bangkok 2024', which runs until Sunday, will showcase the potential of Thai manufacturers, exporters and designers and serve as a platform to promote Thai lifestyle products to the global market. (Photo: Somchai Phumrad)
Thailand wants to export lifestyle products to promote regional identity and soft power, and showcase the capabilities of a new generation of small and medium-sized enterprises (SMEs) to global markets.
With the opening of STYLE Bangkok 2024, the largest international trade fair for lifestyle and fashion products, Prime Minister Suretta Thabisinh announced that Thailand will leverage Thailand's design diversity and dynamic landscape to negotiate trade and establish partnerships. Domestic and foreign businesses were welcomed. and manufacturing.
This is the seventh edition of the trade fair organized by the Department of International Trade Promotion (DITP) in collaboration with the Board of Trade to showcase Thailand's soft power potential to its fullest.
The lifestyle products and fashion industry plays a key role in driving the country's economy, with SMEs accounting for more than 90% of industry entrepreneurs and employing more than 2 million people.
Thailand's lifestyle and fashion product exports feature unique Thai designs that reflect their quality, craftsmanship, eco-friendly raw materials, and the unwavering determination of Thai entrepreneurs to develop products in line with changing global trends. is internationally recognized.
The event serves as a platform for local artisans, designers and small businesses to strengthen their competitiveness in global markets, reinforcing the national agenda of promoting inclusive and sustainable economic and social development. To do.
This year's highlight is the Pa Thai Sai Hai Sanuk Pavilion. This is Her Royal Highness Princess Sirivannavari Nariratana Rajakanya's initiative to promote sustainability and improve the quality of life of Thai people by promoting apparel and textile products from local producers to the global market.
In related news, Mr. Suletta said that in order to improve the quality of life of local people, cooperation between DITP, the Ministry of Commerce and the Ministry of Home Affairs, and between Bangchak Corporation and Kwan Ta Handicraft Learning Center in Nong Bua Lampu Province I witnessed the signing of two memorandums of understanding. Weaver.
Aiming to accelerate export volumes and create added value, the event is expected to generate a transaction value of at least 1.6 billion baht.
STYLE Bangkok 2024 will be held from March 20th to 24th at Queen Sirikit National Convention Center, Level G, Halls 1-4.
According to DITP, export revenue of lifestyle and fashion products is expected to exceed 323 billion baht in 2024.
