- Two leading franchise marketing companies partner up
- Acquisition provides a complete suite of franchise development and marketing services for brands of all sizes
allen, texas, February 17, 2024 /PRNewswire/ — BizCom Associates, named a Top Franchise PR Agency of 2023 by Global Franchise, today announced that it has acquired franchise marketing and lead generation company Brand J (formerly Brand Journalists). Terms of the deal were not disclosed.
Scott White, CEO, BizCom Associates
“As a result, two of the franchise industry's leading PR, lead generation and development marketing agencies are joining forces to create the franchise industry's premier marketing company,” said BizCom CEO. scott whiteCo-founded BizCom with COO in 1999 monica feed. “Brand J is one of the most respected marketing agencies in the franchise field with a long history of delivering outstanding results for clients, and we are thrilled that they will be part of his BizCom family. I’m very excited about it.”
“We have worked with BizCom for decades, together helping grow some of the industry's most iconic franchise brands,” he said. thomas scottFounder of Brand J. “There are many PE acquisitions happening in the franchise industry today, and both companies want to remain privately held companies committed to growing the franchise system sustainably and responsibly. We can stand out as the supplier of choice in a variety of rapidly growing industries. ”
This acquisition is a natural progression for both companies. BizCom and Brand J are annually ranked on Entrepreneur magazine's list of Top Franchise Suppliers, representing over 40 years of combined franchise PR and marketing experience and ranking among the most well-known and recognized companies in the franchise field. I have collaborated with many.
White said Brand J will operate as a separate division of the BizCom umbrella, which also includes BizComPR, Digital BizCom and BizCom Design. There are no planned changes to Brand J's staff and Scott will continue to be involved as a strategist and consultant to ensure continued strong results.
“CEO-led jack monson“The Brand J team is an outstanding collection of franchise professionals,” said White. “Brand J clients will not see any changes to the day-to-day services of their accounts. In fact, both BizCom and Brand J clients will now have access to even more services to grow their brands. Together, we can now offer our clients a total franchise marketing solution and a way to integrate their budgets and relationships with multiple agencies.”
With the addition of Brand J, BizCom's general agency services now include public relations, franchise lead generation, website design, video production, influencer campaigns, digital marketing, graphic design, crisis communications, personal branding and more. became.
About Brand J
Brand J since 2008 [formerly known as Brand Journalists] has led the industry in franchise development services, including franchise lead generation, award-winning recruitment websites, storytelling videos, and extensive development consulting. Brand J has been ranked by Entrepreneur magazine as a top supplier in the industry four years in a row and has built more award-winning franchise websites than all other suppliers combined. Brand J has helped over 400 franchise systems grow and works with development teams to develop unique approaches to marketing and recruitment that use storytelling to attract potential buyers and turn them into top-performing franchisees. We have hired over 12,000 new franchisees using our approach.
About Bizcom
Founded in 1999, BizCom Associates provides clients with brand presence on every continent and specializes in helping international business leaders, entrepreneurs, and franchise companies promote their products and services around the world. is. The agency's services go beyond his PR and include, in addition to traditional his PR support, digital marketing, crisis communications, publishing, design and other creative services. BizCom has been ranked among the nation's top independent PR agencies by trade publication O'Dwyer's for nearly 25 years. The company has also been named a Top PR Agency by Global Franchise and ranked multiple times as a Top Franchise Supplier by Entrepreneur magazine.
Source BizCom Associates
