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Audio wearable brand boAt today announced its partnership with Bollywood powerhouse Ranveer Singh. Ranveer Singh not only joined his boAt family, but also invested an undisclosed amount in the company, making him a major stakeholder in the future.
This dynamic partnership goes beyond traditional brand endorsements. Singh's entrepreneurial spirit and deep understanding of Gen Z and Millennial audio preferences make him a strategic talent for his boAt. His investment represents his belief in the brand's vision and will further accelerate its growth trajectory in India and across the world.
“Ranveer's contagious energy and passion for music resonate perfectly with boAt's core values,” said Aman Gupta, co-founder and CMO of boAt. “His investment and strategic involvement is a testament to our mission to revolutionize the audio experience in India.Together, we will push boundaries, redefine sound and, through passion and innovation, We are building a thriving community.”
Known for his electrifying performances and impeccable style, Ranveer Singh said, “boAt's commitment to best-in-class sound and connecting with youth resonates deeply with me. Investing in their journey is more than just a financial “This is more than just a simple decision,” he said, expressing his excitement about the partnership. it is about co-creating a revolution. Get ready for the boat to amplify the sounds of India like never before!”
This sensational collaboration sets the stage for Ranveer Singh's pivotal role in boAt's upcoming 'Nirvana Series' campaign. The series is a sub-brand of boAt, which offers premium and superior audio products including TWS and headphones made for the ultimate listening experience.
In a never-before-seen avatar, Ranveer takes viewers on a sonic journey through the 'Lost in Nirvana' campaign. The campaign unfolds through a captivating ad film that lets viewers experience the best features of the Nirvana range, including an incredible 120 hours of battery life, boAt's signature sound, and cutting-edge active noise cancellation technology. I'll have it done.
