Last month, nine Bethune-Cookman University students traveled to Jacksonville to participate in the Spring 2024 Direct Effect Innovation Challenge. The Challenge is a business competition designed to provide students with experiential learning opportunities and the chance to solve real-world problems. The challenge is being touted as a collaboration between universities, printing and postal industries, and the United States Postal Service across the country. Throughout the day's event, students were asked to “develop an epic omnichannel direct mail marketing campaign in three hours” for a client. Teams then had five minutes of her time to pitch their direct mail marketing concept to a team of judges for a chance to take home the trophy.
Students will be divided into two teams, led by Aleya Bradley and Christopher Shaw, lecturers in the Department of Mass Communication, for the Spring 2024 Direct Effect Innovation Challenge, which will be held on April 19th. I did. Students were tasked with helping Legoland NYC attract different audience sectors in a one-day competition. .
One team developed the idea for a “Mom's Made Mail” campaign featuring self-care and affirmation activities at Legoland in New York City on Mother's Day. The second team worked with students from Fayetteville State University to create Legoland sensory play activities for children with autism and special needs and how they can be a fun outlet for physical activity and awareness. We have developed a campaign that focuses on
Experiential learning plays a key role in helping our institution define new standards for academic excellence and student success by educating and empowering learners to seek unique solutions. Masu. Advocate for opportunities for all citizens to improve their quality of life. and inculcate global perspectives and realities in people around the world.
“I think it is important for students to participate in events and challenges like this so that they can gain real-world experience outside of the classroom,” said Mr. Bradley. “Although we didn't win, Legoland and USPS executives were impressed with the students' efforts and ideas. They also connected with several students. [and] We hope this blossoms into a possible opportunity for our students. ”
“Students were able to showcase their creative, journalistic and marketing skills,” she continued. “In addition to public speaking, they had to utilize the multimedia skills we practice on campus. They also utilized their graphic design skills to create an interesting PowerPoint presentation. We helped create the logo, etc.
Mr. Bradley emphasized the importance of students seizing as many networking opportunities as possible, noting that this competition allows students to connect not only with current students who will be their future colleagues, but also with professionals who will be their future colleagues. He said he thought it was an important opportunity. This is a site that supports the contest.
