Death fakery hits record low in marketing history, Marketing & Advertising News, ET BrandEquity

Two opposing behaviors are emerging in the world of branding and marketing. Meanwhile, some brands are working hard to move away from deceptive and shallow marketing in order to focus on solutions that provide meaningful value that empowers consumers and improves their lives. On the other hand, some companies and individuals will stop at nothing to attract attention and distract consumers from real, meaningful things. Little realizes how such piecemeal measures bring them one step closer to putting the nail in their own coffin. Little thought is given to what such a pointless measure would do to a brand, and how quickly it would erode the assets built up by years of hard work on the part of brand owners and other managers. It has not been.

This is just the beginning of the AI ​​era, and it is a double-edged sword with both advantages and disadvantages. While a smart marketer will definitely distinguish between the two and use them wisely to increase the productivity, efficiency, and ROI of their marketing rupees, suicidal marketers will definitely They will take the shortcut of deepfakes and other similar exploits to hasten their downfall. Today's consumers are smart and quickly see through and ignore such gimmicks and his PR stunts.

Marketers would do well to get back to basics and focus on the fundamentals of delivering excellence. Believe me, the bar for customer experience is now at new heights.

As far as Poonam Pandey is concerned, faking death is a new low in the history of marketing, so I don't want to waste my energy commenting on this.

We hope this article serves as a wake-up call to marketers and PR agencies about the dangers of misuse and repercussions of AI.