Singapore – After more than three years as Flash Coffee's head of marketing for Asia Pacific. Deniz Kabak has announced that he will be moving to Singapore-based real estate company Propseller, where he will serve as the company's president. Marketing manager.
In a recent exclusive interview Marktech APAC, Kabak said his leadership will focus on two areas: team leadership and strategic oversight. In doing so, he will focus on developing and executing Propseller's overall marketing strategy, as well as recruiting, managing and developing his team of marketing talent.
“A significant portion of my hands-on efforts will be directed toward growth marketing and brand-building efforts. This will help me drive customer acquisition through performance marketing channels, strengthen our brand presence in the market, and This means being closely involved in establishing Propseller as the leading technology-enabled real estate agency in Singapore. I will drive Propseller's growth through a blend of innovative marketing strategies and data-driven insights. We aim to solidify our reputation among both property owners and property seekers,” Kabak said. Marktech APAC.
Marketing competency focus
When asked about Propseller's key marketing priorities, he focused on strategic areas critical to brand growth and brand presence, such as conversion rate optimization (CRO) and customer relationship management (CRM). He said he would guess.
For Kavak, CRO efforts are essential to enhancing lead generation efforts and effectively converting visitors into leads at digital touchpoints. Meanwhile, the company's CRM efforts aim to improve his Propseller's lead nurturing through personalized communications and make the customer's journey as seamless as possible.
“To strengthen these efforts, we are pleased to announce that we will soon be hiring for key positions in our CRM team. “It’s a great opportunity,” he said.
He also explained that the coming weeks and months will be busy as the company expands its communications team and focuses on CRO, CRM and communications.
“Communications, including social media, content marketing, and public relations, are equally important to growing our brand awareness. Through these channels, we engage our audience, provide valuable insights, and build on Propseller’s signature We plan to introduce new products,” he added.
Looking back at my previous stint at Flash Coffee
Kavak said that during his time at Flash Coffee, he discovered the lasting power of branding along with highly optimized performance marketing campaigns. He also added that previous investments in branding have contributed significantly to reducing overall customer acquisition costs over the long term, confirming the important role of brand power in the company's growth strategy.
“Our experience with partnerships has been similarly transformative. Working with prominent brands such as Bumble, Autocide and Barbie, we have been able to leverage their extensive reach to more effectively connect with our target audiences. “These partnerships not only drove new customer acquisition, but also supported our partners in achieving their marketing goals and created a mutually beneficial ecosystem,” he said.
He also said that during his time at Flash Coffee, he emphasized the importance of customer obsession in marketing. This means that all strategies, campaigns and initiatives must be deeply rooted in understanding and responding to customer needs and preferences.
“This customer-centric approach will continue to be the cornerstone of my strategy at Propseller and will guide our efforts to redefine excellence in the real estate industry. will continue to be important, but the nature of these partnerships will evolve to suit the unique dynamics of the real estate sector,” he shared.
Understand the next steps for real estate marketing in APAC and Singapore
For Kavak, the evolution of real estate marketing is marked by significant advances and challenges as it adapts to meet the expectations of a digitally connected audience. We further explain that navigating these developments requires a nuanced approach that enhances technology-driven experiences, harnesses the power of video marketing, and focuses on hyper-personalization and hyper-local strategies.
“At the forefront of technology-driven experiences in the real estate industry, AI chatbots have become an innovative tool to enhance lead generation and customer acquisition. Providing detailed information about your services plays a key role in attracting potential customers from the first interaction. It's about making sure it remains user-friendly and accessible to everyone,” he said.
One of the key opportunities in real estate marketing is that video marketing plays an important role in the industry and can be implemented in strategies such as virtual tours, real estate showcases, and neighborhood exploration. In fact, the company is demonstrating the use of this technology through cinematic video tours that vividly showcase properties, challenging our content to differentiate itself in the densely populated digital arena. .
“Finally, hyper-personalization and hyper-local marketing are the pillars of creating marketing messages that resonate deeply with your target audience. Examples of this include showing similar properties for sale in the buyer’s neighborhood. This includes tailoring your ads to make your content more relevant and engaging. Tailoring your communications to your buyers' specific needs and interests is essential, while respecting privacy boundaries. “The challenge is to collect and analyze data accurately,” he said.
Meanwhile, his outlook for Singapore's real estate industry focuses on two pivotal trends: increased reliance on technology for seamless transactions and an enhanced role for agents to ensure customer success. is guessing.
He said: “First, technology is redefining the real estate transaction process, with customers increasingly expecting digital solutions to make their experience more seamless and convenient. A prime example of this trend is Introducing the Propseller mobile app, which dramatically improves the real estate buying and selling experience.It allows owners to track the sales process, monitor listings, and access offers in real-time, while buyers can easily find out-of-market products with just one click. You can now find listings and request viewings.”
“But the role of technology does not diminish the importance of agents; on the contrary, it increases expectations for them. Propseller’s approach combines technical ease with the expertise and personal touch of highly skilled agents. We combine our touches to support our customers every step of the way, from professional photos and video tours to negotiations and paperwork,” Kabak concluded.
