danbury, connecticut, February 15, 2024 /PRNewswire/ — Scott Shamberg, former global CEO of Publicis Performance Agency Performics, today announced PlusMedia, LLC, a full-service performance marketing company that helps customers connect, acquire and retain customers through integrated omnichannel. became the president of Customer journey in ongoing efforts to drive revenue growth. In collaboration with the founder and CEO of PlusMedia, sherry scapellottiScott will lead the executive team and manage the overall business with a focus on accelerating PlusMedia's market presence.
Scott Schanberg, President
“We are pleased to announce that Scott will be joining us in this newly created role to further drive the evolution of Plus Media,” said Shelley. He has been an active member of the digital landscape in both roles, and has a strong reputation as a thoughtful business innovator, operator, and highly EQ team builder.”
Most recently, Scott served as an executive consultant for Fortune 100 brands and has evaluated companies across marketing services in the private equity sector. Prior to becoming Global CEO of Performics, he was a managing director at TPN at retail marketing agency Omnicom, where he led marketing, growth, and emerging commerce, and supported new retail technology solutions. assisted in rebuilding the TPN. Scott is a founding member and vice president of marketing at card and mobile payments startup Marqeta (Nasdaq: MQ), and Omnicom, where he spent eight years as senior vice president of marketing and media at Critical Mass. I worked.
Scott joins PlusMedia at a time when the lines between brand and performance are blurring. Today's consumers move through a never-ending spiral of screens, channels, and content, but they haven't abandoned offline experiences or transactions. Scott brings deep expertise in online and offline relationships, including strong capabilities in digital media, direct marketing, measurement, technology and analytics to better leverage and integrate creative.
Scott added: “We market in a changing world of privacy and require the ability to close the integration loop across the consumer journey. PlusMedia owns “It's a process that involves online, creative and production.” And I'm excited to work with Sherry and her team to move PlusMedia forward as the preeminent omnichannel marketing and performance company. ”
About Plus Media
PlusMedia, LLC is a full-service performance marketing firm focused on helping direct-to-consumer brands and nonprofit organizations acquire and retain customers and donors, and drive revenue growth. We focus on growing our clients' businesses through strategic multichannel media campaigns that extend reach, maximize ROI, and increase profitability.
Founded in 1998, PlusMedia is a women-led company with a 95% customer retention rate. For more information, please visit plusme.com.
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