Yorick Pinto
Over the years, many technology trends have emerged in digital marketing. The digital ecosystem has undergone many changes in recent years, including the rise of online video streaming, gaming, e-commerce, telephony, online learning, and more.
In this article, we look at the technology trends that will continue to shape the future of the digital landscape over the next few years.
1.VR & AR
Over the past few years, virtual reality and augmented reality have become mainstays in the digital marketing realm.
Virtual reality helps create immersive experiences that can transport users into a virtual world. Augmented reality, on the other hand, helps overlay digital content onto the real world to create interactive and engaging experiences.
Many brands have been experimenting with both AR and VR experiences, especially after the pandemic, and this will continue to dominate digital marketing, especially in the coming years. We expect more brands in the fashion, lifestyle, automotive, real estate, and FMCG industries to explore engaging and interactive digital experiences featuring AR and VR.
2. AI and chatbots
2023 is clearly the year of artificial intelligence (AI), with chat GPT and other generative AI making waves around the world. This technology trend will continue to dominate, especially when it comes to chatbots and conversational artificial intelligence.
According to Drift’s “State of Conversational Marketing” report, nearly 42% of consumers use conversational AI and chatbots to make purchases. In the coming years, small and medium-sized enterprises, especially in his MSME segment, will adopt AI and WhatsApp-based chatbot solutions to manage their customer service and marketing requirements.
3. Personalization
Personalization refers to data analytics and digital technology strategies to deliver highly customized messaging and products to customers. This not only helps you reach your customers with more personalized brand messages, but also creates personalized content and offers tailored to your audience.
Personalization is possible through machine learning algorithms that identify customer data, discover emerging trends and patterns, and recommend personalized content and offers. This is a technology trend that both large and small businesses will continue to explore for years to come.
4. Metaverse
Many marketers have written off Metaverse for reasons such as low adoption rates and high development costs, but this is one trend that will make a comeback in the coming years.
Over the next few years, Metaverse will integrate AR, VR, and AI to create immersive 3D experiences that blend the virtual and real worlds, allowing users to experience clothing, fashion and lifestyle accessories, cars, technology gadgets, and more. provide you with the opportunity to
Additionally, we will also see manufacturing and other industries create “digital twin” versions of factories and factories for employee training and other simulation-related activities.
5. AI@work
In the coming years, almost every task in the workplace will be powered by AI. This includes using the power of no-code AI to automate complex processes and create new products without the need for employees to draft emails using Chat GPT or knowledge of coding or scripting languages. This could range from companies building, testing and iterating on concepts.
Industries that will benefit from AI include retail, which uses low-code or no-code AI to automate and manage inventory management systems.
(The author is Yorick Pinto, Creative Director for UI, UX, Campaigns, Social, and Content; the views expressed in this article are his own)
