The Data and Marketing Association (DMA) has appointed former Disney vice president Tony Miller as its new president.
Mr Miller joined the marketing authority's board in July this year, replacing current chairman Stephen Maher, whose statutory term had expired after nearly four years.
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For over four years, Mr. Miller has served as a member of the DMA Board of Directors in addition to serving as the DMA Awards Committee Chair.
During that time, he spent approximately five years at The Walt Disney Company as VP of Digital Marketing and CRM for EMEA and approximately three years as CMO/VP of Growth and Performance Marketing at WW (formerly Weight Watchers). .
Commenting on his appointment, Mr. Miller said: “Data and marketing are at the heart of what we do and underpin our ambition to drive industry growth.
“Through our people, creativity, ethics, and technology, marketing impacts everything we touch. Through the resources we provide, the relationships we build, and how we represent governments and regulators, marketing impacts everything we touch. Our members are the ones driving the evolution of the world.”
“However, there is no doubt that the industry is changing, evolving and innovating at a rate of knots. Customers have increasingly high expectations of brands and competition is fierce in all sectors. This is further exacerbated by macroeconomic and political influences, placing the marketing industry's role in driving business growth in the spotlight like never before. This makes the role of the DMA more important than ever. I think it is.
“As a voice for the data and marketing industry, and an organization charged with driving change for the better, we are committed to providing not only the tools the industry needs to succeed, but also the knowledge and knowledge to inform it. We are committed to providing know-how. Through our established community of experts, you can inspire, improve, influence and interact.”
Rachel Aldighieri, DMA Managing Director, concluded: “Tony is a pioneer in marketing and has played a pivotal role in our industry for many years. During that time, he has witnessed first-hand a fundamental shift in marketing from the way things used to be done. ” A traditional, straightforward approach to what is now undeniably data-driven.
“Tony knows the industry and DMA inside out and will play a key role in growing our membership base.”
