If you've ever written a book about real estate and wanted to reach a wide audience, the process of marketing it isn't all that different from real estate marketing. You need to understand what you are selling, do the necessary research, and take steps to reach your target audience. If done well, you may connect with your readers and gain credibility as well.
Consider the following guidelines as you prepare to promote your real estate book.
increase book exposure
When selling real estate, the first thing you might want to do is check your contact list. You can contact individuals and investors directly via email to let them know what's available. If you have a strong online presence, you can also leverage that.
If you're selling a book, and assuming you've put in the effort to create a great manuscript, you'll want to reach readers who might be interested in your book. The first question you should ask yourself might be, “Who is my audience?” Once you know who your target audience is, think about how you'll find them. If you're selling a guide to investing beginners, consider where they tend to go online. Check to see if there is an organization for new investors in your area.
If you have a mailing list for this type of reader, you can send them information about your book. For example, we send monthly newsletters to members of our mailing list to keep them up to date. Contains information about my podcasts, articles, speaking engagements, and book “The Insider's Edge to Real Estate Investing.”
If you don't already have an email list, you can start one. We may offer you to sign up on our website. As Seth Godin puts it, this provides “permission marketing.” If you're interested, sign up and look for what you have to share in the future. You can send updates on book publication dates and share book excerpts in your correspondence. Please also post about this book on platforms like LinkedIn, Instagram, and Twitter. You can also run paid ads to increase your book's exposure.
increase momentum
Book pre-orders can affect a book's overall performance and likelihood of appearing on bestseller lists. This is similar to the pre-marketing often done for real estate. Just as you want to get some initial attention to your space, you can build up to your book's release date. You may be able to receive pre-sales through webinars on the topic of your book. You can also take speaking tours to introduce it to people. I have done both webinars and speaking engagements for my book, which have helped raise awareness and generate interest.
get the team involved
It often takes a great team to successfully market real estate, and that applies to books as well. Hiring a PR firm to represent you can help you spread the word and reach more potential readers. You can also have an in-house public relations staff to inform the press of upcoming publication dates. They may contact trade publications and other organizations to let them know about the book. You could also organize a podcast event. I've found that being a guest on a real estate podcast is one of the best ways to have a long discussion about the subject of your book. Your listeners will be excited about your story and may even order your book to learn more.
host an event
Hosting a real estate open house can be a great way to attract investors. They will have the opportunity to connect with you and learn more about the place while they are there. The same goes for books. When planning your launch party, invite family, friends, and people you worked on the project with. You can also celebrate together and recommend the book to others.
Just as real estate marketing takes time and effort, putting a book together takes a lot of work. As you begin preparations for launch, it may seem like your project is nearing its end. However, if your campaign is well executed, you may have more opportunities. I still regularly talk about the book and share insights from it on my podcast. Ultimately, this book will continue to help you as you build your career and become an expert in the real estate field.
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