It’s refreshing to hear that the human element is still important, especially in the world of AI. ”There is no such thing as B2B marketing. It's B2H, or Business to Human. ” Because at the end of the day, humans are the ones making the decisions, says Navneet Singh, vice president of marketing for Palo Alto Networks Network Security at Guest. Navneet takes us through his fascinating transition from engineering to marketing, highlighting the importance of a positive attitude and putting the customer first in cybersecurity marketing. Find out how Palo Alto Networks is redefining the cybersecurity landscape with a fresh and optimistic approach to marketing.
Key points:
- Focus on customers and their needs in cybersecurity marketing.
- Convey optimism and positivity in your marketing and instill confidence in your customers.
- Differentiate your company by going against industry standards.
- Don't use fear as a cybersecurity marketing strategy.
- Build a culture of optimism and accountability within your marketing team.
Key episode highlights:
- [00:06 – 01:20] Announcement of the Cybersecurity Marketing Society's 2024 RSAC Party for Cyber Marketers!
- [01:32 – 04:23] Navneet Singh shares his career transition from engineering to marketing and highlights his passion for product management and marketing.
- [04:27 – 07:42] A philosophical shift in cybersecurity marketing away from fear-based tactics and toward optimism and confidence.
- [08:31 – 11:54] Palo Alto Networks' marketing strategy is unique in that it focuses on safely enabling business rather than instilling fear.
- [12:21 – 17:39] The importance of focusing on the customer, humanizing B2B marketing, and the creative process behind the 'We've Got Next' campaign.
- [18:35 – 24:59] The importance of hope and education in cybersecurity, and strategies to avoid fear-based marketing.
- [25:29 – 31:09] How internal optimism and a positive company culture influence marketing strategies and customer interactions.
- [31:14 – 35:21] Game time: Speculating on Nav's alternate career path, followed by Nav revealing a potential career in the military, if not in marketing.
Join us at RSA 2024:
Don't forget to attend the Cybersecurity Marketing Society's party at RSA 2024 on May 5th at Novella San Francisco. Secure your tickets on our website and enjoy the ultimate party for cybersecurity marketers.
Connect with Navneet Singh:
For more insight and discussion, visit Nav on LinkedIn. Share and share ideas to push the boundaries of cybersecurity marketing.
Be sure to also follow the host on LinkedIn.
Gianna Whitbar
Maria Velasquez
Join the Cybersecurity Marketing Society on our website, our main LinkedIn page, or our podcast LinkedIn page to stay in the loop. twitter.
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