In a world driven by digital footprints, Transylvania University in Brasov is pioneering by organizing a special issue titled “Analytical research on the link between consumer behavior and digital marketing to promote sustainable marketing effectiveness” I took a step forward. This groundbreaking initiative delves deep into the realm of consumer psychology and digital marketing and aims to redefine the contours of marketing strategy towards sustainability. At the heart of this work is the belief that understanding consumer motivations and decision-making processes can significantly expand the impact of digital marketing.
Uncovering a human-centered approach to digital marketing
This special issue highlights the evolution of digital marketing into an increasingly human-centric realm. This change doesn't just mean leveraging data and introducing the latest augmented reality, artificial intelligence, and GPT chat technologies. It is important to leverage these advances to gain a nuanced understanding of consumer behavior and psychology. In this initiative, academics and experts contribute original research and reviews on topics ranging from e-commerce valuation models and the effectiveness of viral marketing to the impact of emerging technologies on consumer and organizational decision-making. I am calling on you to do so. Such interdisciplinary efforts aim to present new concepts and practices that can make marketing strategies not only more effective but also aligned with the enduring principles of sustainability.
Exploring the intersection of technology, consumer behavior and sustainability
As the ongoing global pandemic accelerates digital transformation, researching consumer behavior is more important than ever. References such as the study of relational bonds in live streaming commerce and its impact on purchase intentions highlight the importance of relationship marketing in the digital age. Similarly, insights into direct-to-consumer marketing models reveal how factors such as cost-effectiveness and social media marketing directly impact loyalty, highlighting the need for innovative and data-driven strategies. It will be emphasized. This special issue from Transylvania University sits at the crossroads of these dynamic changes, helping you fine-tune your digital marketing strategies to more effectively understand and influence consumer behavior and drive sustainable marketing effectiveness. The purpose is to find out how.
Calling for wider dialogue for a sustainable future
By encouraging submissions through the MDPI website, this initiative opens its doors to a global community of thinkers and innovators. The publication fee is set at CHF 2,400, and this special issue is a call for contributions to the wider dialogue on sustainability in marketing. This represents an opportunity to challenge the status quo, think outside the box of traditional marketing strategies, and envision a future where marketing and consumer engagement are more than just transactions, but foster deeper, more sustainable connections with consumers. I am.
In a rapidly changing digital environment, Transylvania University in Brasov's efforts go beyond simply calling for papers. This is a call to action for marketing professionals, academics and students around the world to rethink the relationship between digital marketing and consumer behavior from a sustainability perspective. This special issue promises to provide valuable insights and strategies for navigating complex digital markets, with a firm focus on sustainable and effective marketing techniques that resonate with consumers on a human level. Masu.
