Following New York and Miami, the campaign will also debut in a new North American destination: Chicago.
For the company's 2024 summer season.
Rome – ITA Airlines continues to invest in its intercontinental network and launches a marketing campaign focused on the American market in the New York and Miami catchments. The program will be broadcast in both cities until February 18th, with the aim of supporting sales and raising awareness of the ITA Airlines brand in North America, the second most important market after Italy.
The campaign debuts in Chicago to promote the new direct service. chicago o'hare – rome fiumicino From April 7th, the flight will operate six times a week (every day except Wednesday), and from June it will operate daily. The flight departs Chicago at 3:10 p.m. and arrives in Rome at 7:30 a.m. the next day. The flight is scheduled to return from Rome at 9:20 a.m. and arrive in Chicago at 1:10 p.m. local time. The new destinations will be operated by Airbus A330-900 and A330-200 aircraft.
From a media perspective, the campaign will be delivered multi-channel, with significant impact and visibility in outdoor digital locations, as well as a strong presence on connected TV and the web. Specifically, in Chicago, the ITA Airlines brand and new nonstop service will be introduced through branding on double-decker buses, a large video wall at Clark Lake Station, and a presence on several digital screens throughout the city. It will be advertised. city.
The campaign uses the visual “Italian skies are full”, based on the communication platform launched a few months ago, to highlight the connection between the best parts of Italy and ITA Airlines' services, and to highlight the ” Designed to promote concepts. Search for Italy and you'll find ITA Airlines. ” To this end, a key creative element is the search bar, an iconic symbol that is widely recognized as a place where people look for information. In fact, on board ITA Airlines, passengers can find 'the Italy they're looking for before they even touch the ground' – food, style and design – discovering Italy even before landing and enjoying the complete Italian experience. I can. .
The United States is ITA Airlines' main international market, its most strategic after Italy, and also the country with the largest number of Italian nationals. During the current winter season, the airline operates 43 weekly flights between the two countries. All of the airline's flights allow passengers from North American destinations to fly across the airline's network, thanks to convenient connections from its hub in Rome Fiumicino.
In addition to direct flights to Rome Fiumicino from New York, Miami, Boston, Los Angeles, Washington, and San Francisco, direct flights from Chicago and Toronto will be launched next summer season, making ITA Airlines the reference airline between North America and the United States. We aim to become. To Europe and the Mediterranean via Italy and Rome.
Information about ITA Airlines flights is available through ita-airways.com, the company's contact centres, travel agents and airport ticket offices.
Vicky is the co-founder of the TravelDailyNews Media Network. Editor-in-chief. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor's degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
