Astana – “Sip and paint” experiences that combine artistic expression and social interaction are in high demand among modern entertainment tastes.One stroke at a time, ARTparty Founder Akubota Akhilbayeva turned Translating her art concepts to popular European destinations, she is currently presenting her project in London.its beginning A performance in the heart of the British capital is scheduled for February 16th.
Akubota Akhilbayeva.
“ARTparty is a networking platform where people foster friendships through art. By drawing a stroke on a blank canvas, it's about finding inner peace, living in the moment, and relaxing,” Akhilbayeva said in an interview with Astana Times. Ta.
Akhilbayeva is from Semey A city in eastern Kazakhstan. She currently lives in the Netherlands with her family.
Unlike traditional art classes,While this may be intimidating for beginners, sip and paint sessions are designed to be not only fun and approachable, but also emotional given the face-to-face interaction and sense of community. .
In its three and a half years of existence, ARTparty has held approximately 600 art workshops and 200 private workshops. session. The platform hosted 313 events last year alone.
Akhilbayeva proudly stated that the company offers “the most popular sip-and-picture experience in both Stockholm and Amsterdam.” As a good example, Sponsored by ARTparty 30 of the largest events on Booking.com Online travel agency headquartered in the capital of the Netherlands.
ARTparty's customer categories include Deloitte, Deloitte, and Big 4 accounting firms. PricewaterhouseCoopers (PwC), Ernst and Young (E&Y) and Klinfeld Piet Marwick Geldeller (KPMG).
This includes consulting firms such as Accenture and Accenture, as well as banks. boston consulting group (BCG), Dutch Algemene Bank (ABN) Amsterdam-Rotterdam (Amuro) Bank, In addition to the International Nederlanden Group (ING), it also includes retailers such as Sweden's H&M (Hennes and Mauritz), Canada's Lululemon, Japan's Asics, and the US's Nike and Under Armor.
“One of the most memorable art events took place last year. Sitting outside in the harbor overlooking a large white yacht were more than 60 Dentsu employees. japanese international advertising The company was painting an office building,'' Akhilbayeva said. This scene is a reference to the American television series The Office, which depicts an office where one of the characters in the film works.
The concept of combining art and alcoholic beverages originated in America. It gained popularity in the early 2000s. Photo credit: Akhilbayeva.
ARTparty will open in London in early 2024. The first two-hour art session in the heart of the British capital is scheduled for February 16th.
During the two-hour workshop, professional artists will provide step-by-step guidance to participants. Photo credit: Akhilbayeva.
“London has always been in my heart. We have high expectations. Our goal is to create the best sip-and-paint experience, just as we have done in smaller cities. , to scale up and capture the market. Additionally, the corporate events industry here is very diverse. Many large companies are based in London, so we want to start working with interesting businesses. I think so,” she said.
“This is a completely different market, very competitive and our customers are very picky. But we are confident that once Londoners get to know us, they will love the experience and share it with their friends and family. ” Akhilbayeva added.
This is not the first time that Kazakh entrepreneurs have come to London for their professional goals. Four years ago, Akhilbayeva learned: Digital marketing and art management in University of the Arts London (UAL).
“These studies had the biggest impact on me. Once they were completed, I conducted a quick survey on what is popular in Kazakhstan. With the help of a close friend, I started hosting some booze and paint events in Copenhagen,” she said.
In 2014, Akhilbayeva The wedding was held at the Kazakh consulate in Istanbul in Turkiye.
Photo credit: Akhilbayeva.
“It was a turning point for me and my husband. We decided to try new things, live in different countries and explore the world together. Our first child was born in Moscow, and the second in Stockholm. ” she said.
The idea to start my own business away from home came to me just before the COVID-19 pandemic. Bold job change, break up with girlfriend Full-time research activity.
“My passion for art started in childhood. Art has always been an important part of my life. For seven years I went to rhythmic gymnastics, dance clubs and painting. My first painting were sold to relatives,” she said, recalling family gatherings from her childhood.
With a track record of business collaboration, Akhilbayeva's practice expresses the simple joy of drinking, painting, and embracing the beauty of shared experiences. ARTparty not only redefines the traditional art experience, but also removes social barriers that contribute to cross-cultural exchange abroad.
