united states of america – Lotame, a technology business focused on improving customer data for digital marketers, has renewed its commitment to powering data collaboration with the introduction of Lotame Collaborate.
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that enables media owners and digital marketers to leverage first-party data within their companies and with partners. The platform recognizes changing privacy regulations and provides data portability, analytics capabilities, and activation options for digital marketers.
Data collaboration platforms address growing concerns about security and privacy by providing a secure space for data exchange. As the need for third-party cookies decreases, media owners and digital marketers are using collaborative tactics to augment the amount and usefulness of their data.
Additionally, companies must use data to understand and meet customers' expectations for better online experiences. To help brands adapt and grow in this changing environment, data collaboration platforms like Spherical can help in this regard.
Lotame Collaborate makes it easy for many parties to share authorized data within its platform. Lotame Collaborate, as opposed to a data clean room, meets the needs of enterprises to collaborate with external partners to enrich, evaluate, and enable first-party data. Additionally, marketers can combine unauthenticated (web visitor) and authenticated (login) data, potentially increasing the availability of data for analytics and scalable activation by a factor of 10. there is. Her Lotame Collaborate is now accessible to Her Lotame users around the world.
Speaking of the launch, Lotame CEO Andy Monfried said: He said: “Today, data collaboration is a big deal. Unfortunately, fragmented data sets, non-interoperable platforms, and constantly evolving privacy standards are stalling the industry's ability to achieve true data enablement and collaboration. Data collaboration is now smarter, faster, and easier than ever with new products from Spherical, which we believe to be the most intuitive, interoperable, and high-performance data collaboration platform in the industry. Become.”
meanwhile, Joe McKenzie, Head of Data Solutions, Publicis Media APAC; “First-party data sharing provides even more opportunities to generate meaningful insights and leverage each marketing touchpoint to impact real brand building. Evaluating innovative technologies such as clean rooms and data collaboration. We are excited to leverage this new service as an extension of our existing intelligence suite, as testing and testing are essential to providing cutting-edge, data-driven solutions to our customers.”
