Singapore – With 2024 just around the corner, marketing and advertising pioneers are eagerly anticipating the next wave of opportunities and obstacles that will shape the industry. Navigating the many emerging marketing trends fueled by changing consumer behavior and evolving industry perspectives continues to be at the forefront of the company's strategic efforts.
In response to the current state of marketing, Marktech APAC I recently came to that conclusion What’s next in 2024: Marketing in Singapore Conference at Furama City Center. The conference brought together a wide range of marketing industry experts to lead conversations about the outlook for the marketing industry through practical insights, strategies, and tools needed to navigate upcoming trends and industry predictions. .
During the morning portion of the conference, participants held a variety of discussions centered around the various possibilities of using artificial intelligence (AI) in marketing, as well as delving into a more comprehensive outlook for the digital advertising space. It's all about creating a long-lasting impression for brands online and the effectiveness of her DOOH by bridging the gap between customers' physical and digital experiences.
The speakers for the morning session are:
- Gaurav Srivastava, Adobe Practice Lead
- Jaslyin Qiyu, former Senior Vice President, Head of Client Marketing and Digital Functions at Citi
- Sulin Lau, Regional Head of Marketing and Brand for Delivery, Mobility, Fintech and B2B at Grab
- Siew Ting Foo, HP Global Chief Brand Officer and Head of Insights
- Rebecca Nadiro, Managing Director, Iris Singapore
- Jason Tan, General Manager, JOLT Digital
- Mark Opao, Communications Planning Partner for APAC and META at Kaspersky
- Jessica Duarte, LEGO Group Director of Product and Marketing Innovation
- Jenny Tang, Head of Digital Marketing, Singapore Management University
- Jyane Quek, Global Head of Consumer Marketing Strategy, Private and Business Banking, Standard Chartered
- Julien Dahmoun, Starhub Head of Digital and Social Marketing
- Jason Yong, Unicom Marketing CEO and Founder
Meanwhile, the afternoon portion of the conference will explore how brands can create meaningful customer engagement strategies and revolutionize social commerce in 2024, as well as the continued movement towards a more personalized industry. The focus was on multiple strategies that brands can use to further improve their customer experience. marketing strategy.
The lineup of speakers for the second part of the conference is as follows:
- Annie McNamara, Head of Business Development, Adobe Asia
- Yi En Chye, APAC General Manager and Braze Strategic Consulting Director
- David Harling, Circular Chief Marketing Officer
- Ronnie Brown, Chief Marketing and Distribution Officer, DirectAsia Singapore
- Ms. Charmaine Lau, Head of Havas Market, Havas Singapore
- Adam W. Cowlishaw, Head of Marketing and Digital, Johnson & Johnson
- Sophia Ong, Group Communications and Corporate Marketing, Singapore Post
- Asnawi Jufrie, Sleekflow Southeast Asia Regional Manager
- Jeremiah Su, Chief Video Officer, Superminted
- Chris Brabender, Vice President of Technology and Commerce at Valtech
MARKETECH APAC's inaugural conference in Singapore is made possible by sponsors Adobe, Braze, Sleekflow, Adzymic, HubSpot, JOLT Digital, and Unicom Marketing.
The conference included 3M, Aon, Asus, Canon, Carousell, Constellar, Electrolux, Endowus, EtonHouse, Google, GovTech Singapore, GROW with Singlife, Health Promotion Board, IHH Healthcare, Kimberly-Clark, Kohler, Marriott International, Mediacorp, Ninja Van, OCBC, People's Association, Razer, Revolut, Singapore Economic Development Board (EDB) Singapore Power, Singtel, Snaphunt.
Commenting on the conference's recent conclusions: Joven Bárcenas, Founder and CEO of MARKETECH APACthanked everyone who attended the conference and emphasized the importance of leading the marketing industry discussion this year.
“From thought-provoking presentations to lively discussions, we have delved into today's most pressing marketing topics, all thanks to the insightful contributions of our speakers and panelists. “The knowledge has enriched the experience of everyone here today, and we are very grateful for that,” he said.
He added: “Today's event was a great success and we are already looking forward to seeing you all again next year. Two action-packed days with more speakers, more sessions and more from Singapore. Get ready for bigger and better experiences with more insight into the future of marketing.”
This conference is part of a trilogy of conferences launched by MARKETECH APAC. what's next industry series. The first conference was successfully held on December 5, 2023 at Sheraton Imperial Kuala Lumpur, Malaysia. After the conclusion of this Singapore conference, what's next The conference will return to the Philippines for a second time on March 19 and 20 at Crown Legacy Manila Galleria.
