Written by Mary Murad, Daily Mail Australia
February 27, 2024 22:55, Updated February 27, 2024 23:07
A marketing expert has revealed why Taylor Swift's popularity is declining.
TikToker user bee.better.company explained that the pop star's popularity will eventually decline because Swift “won't be able to sustain her 'girl next door' image for long.”
“As her fame and fortune skyrocket, it has become increasingly difficult for her to resonate with her fans and present this image.” [of being a friend to fans],' he explained.
“In a way, it's difficult to maintain an everyday image of the house next door in a life that is completely out of reach for ordinary people.”
“So as her fan base grows and starts to understand these issues a little bit more, it becomes harder and harder to maintain her image, she resonates less and less with her fans, and her personal brand will decline.”
The entrepreneur also said that he would not be able to maintain a good image for long as negative stories would eventually come out.
“Some of the dark stories she was involved in were buried very effectively.” [because she is the most popular person at the moment] But as we are already starting to see, the vase is cracking,” he continued.
“That's why, in my personal opinion, I think her personal brand will only continue to decline at this point.”
This comes after Swift played her final show in Sydney during the Australian leg of her Elas tour.
However, one fan was accused of singing loudly during the singer's sold-out show.
In footage shared to TikTok, a girl can be heard shouting the song's lyrics on the second night at Accor Stadium, and many agreed it was too much.
“Don't be selfish. Please follow concert etiquette,” TikTok user lucjaz_kk wrote in the caption next to the clip.
Another TikTok user added in the comment, “I agree…It's not just about singing, dancing and having a great time, it's also important to have situational awareness and be respectful of those around you.”
“Concert etiquette is important, but sometimes people don't even realize how loud they are. In my concert video, I was loud and I didn't notice.” another said.
“I accidentally dropped my drink and it worked,” one person teased, while another pointed out, “There's a big difference between singing and obnoxious shrieking.”
“People were silently singing and lip-syncing along to the song. People spend money to hear artists sing, not listen to artists sing. , because they knew they were going to spend money to listen to an artist's songs,” another person countered.
“A group of girls behind me did that and I turned around and asked them to stop. At first, no regrets at all,” wrote another.
But not everyone agreed, with some pointing out that fans had paid for tickets and had a right to enjoy themselves.
