It's an old story. A panicked mother tries to put bibs and clothes on her fussy baby. Naturally, she does it with one hand. The mother does almost everything single-handedly, but she only challenges the child to a fight with her disproportionate strength, leaving everyone more irritated than they were five minutes ago.
A mother of three who lives in the Memorial District saw this happen so many times that she decided to do something about it. Two years ago, Ashley Gooch filed a utility patent for a new type of magnetic clasp, and now, in 2024, the first Babynetic products are available. It's a bib that's easy for parents to put on and take off (but difficult for babies). That's right!), made from platinum grade silicone and available in bright, modern colors. Gooch and her business partner, Austin-based Jennifer Jones Zimmer, worked with Mvnifest, Samantha Rose's general agency, to consider every practicality during the product development stage. (Rose founded GIR, which specializes in silicone kitchen products.) His Babynetic bibs are one of the widest and sturdiest on the market, and they stick in the refrigerator or dishwasher for easy storage.
“People are craving things that make parenting easier,” says Gooch, 35, who has a school-age daughter, a toddler daughter and a toddler son. “I also thought about bringing a bib with me to the restaurant. It also comes with a waterproof storage bag so you can throw it in your bag without worrying about it getting dirty.”
Gooch and Zimmer also gave great consideration to aesthetics. “Everything there is such a muted, earthy tone that it's hard to tell who's who,” says Babyne, who was brought to life with the help of Instagram-savvy eye makeup artist Man the Studio. Gooch, 35, says of Tick's vibrant brand. -Catch brands like Stoney Clover. “We wanted a playful, energetic, bold approach. We wanted to focus on kids being kids without necessarily using primary or neon colors.”
Gooch is no stranger to entrepreneurship. She co-founded RYDE, a luxury spin studio based in River Oaks and The Heights, nine years before her. Gooch says she “comes from the service world, so learning how to navigate the product world was very exciting.” In her minimal free time, Ms. Gooch enjoys exercising, serving her community through various Christian ministries, and playing mahjong with her girlfriends. She says, “From the intricacies of product design, patenting, and manufacturing to strategically carving your own lane in a highly competitive environment, I love challenging myself in fresh and new ways.'' was.”
Babynetic's founders, who met while attending Texas A&M University, have always dreamed of starting a business together. “I'm not surprised that we accomplished that,” says Zimmer, whose background is in social media and technology startups. “But I'm surprised it took this long!” During the girl's night, instead of having drinks or a dance party, the two lay around and brainstormed business ideas. Fast forward a few years and Babynetic is a dream come true. And more to come.
Early next year, Babynetic plans to roll out its first product line of magnetic baby apparel. The fully secured magnetic closure makes it literally easy to dress and undress, even in the dark or during midnight diaper changes. The garments are made from high quality Peruvian Pima cotton.
“We are very excited about the opportunity to make life easier for parents like us,” says Gooch. “For mothers who are constantly on the move between work, social outings, and children's playtime, birth-appropriate baby gear is a must.”
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