Games are becoming more and more expensive to produce, and the picture is becoming increasingly clear and transparent. But what is less talked about is the marketing power behind many games.
There is little information about marketing costs for many major AAA games, but a new report has been released that reveals Monopoly Go's marketing budget is approaching $500 million, according to an interview with Game File (Kotaku Thanks to). This mobile game he just released in April 2023. So in less than a year, his game development team, Scopely, has spent far more advertising and marketing on the game than it costs to develop most AAA titles. Masu.
As a point of comparison, last year's “Marvel's Spider-Man 2” is thought to have cost around $300 million and five years to make, while “Horizon: Forbidden West” and “Insomniac” are thought to have taken about $300 million and five years to make. “The Last of Us Part II” fell behind “Guerrilla” and “Naughty Dog” with $212 million and $220. million each. Cyberpunk 2077 is said to have cost CD Project Red a total of approximately $440 million to make, a figure that also includes marketing and production costs for the Phantom: His Liberty expansion.
Monopoly Go's marketing costs seem huge, but the game's revenue is said to be around $2 billion, meaning marketing costs are about a quarter of that huge amount.
If you're wondering about the scale and potential of mobile gaming, consider Monopoly Go as an example. After all, we all have phones, right?
